RCEP背景下ChatGPT提升语言服务的策略研究——以广西农产品出口东盟为例  

Research on Strategies for Enhancing Language Services with ChatGPT Under the RCEP Background:a Case Study of Guangxi Agricultural Products Export to ASEAN

作　　者：潘彩霓 廖羚伶 PAN Caini;LIAO Lingling(Guangxi Vocational University of Agriculture,Nanning,Guangxi 530007,China)

机构地区：[1]广西农业职业技术大学,广西南宁530007

出　　处：《广西农学报》2024年第6期137-142,共6页Journal of Guangxi Agriculture

基　　金：2023年度广西农业职业技术大学科研项目(XSK2313)。

摘　　要：作为共建“一带一路”的重要节点,广西与东盟国家在贸易、投资、旅游等多个领域的合作卓有成效。随着《区域全面经济伙伴关系协定》(RCEP)的正式生效,广西与东盟国家的经贸往来将进一步加强,对语言服务的需求也将持续增长。ChatGPT的出现展示了人工智能在自然语言处理领域的巨大进步,促进了语言服务翻译效率和质量的提升、优化了客户服务,有利于生成创新内容等。广西农产品出口东盟市场的语言服务需求主要包括多语种的专业化翻译、本地化的市场营销和智能化的客户服务三大方面。结合这些需求,文章从三个方面提出利用ChatGPT提升广西农产品出口东盟市场语言服务的具体策略,包括政府宏观调控、加强引导和规制,企业合理利用、加强培训,员工提升技术能力、实现人机协同,旨在为广西农产品出口提供持续的语言服务,助力其在东盟市场上赢得更大发展机遇。As an important hub for the Belt and Road Initiative,Guangxi has achieved remarkable results in its cooperation with ASEAN countries in various fields,such as trade,investment,and tourism.With the official implementation of the Regional Comprehensive Economic Partnership(RCEP),the economic and trade exchanges between Guangxi and ASEAN countries will be further strengthened,and the demand for language services will continue to rise.The emergence of ChatGPT demonstrates significant progress in artificial intelligence in the field of natural language processing,improving the efficiency and quality of language service translation,optimizing customer service,and fostering innovative content generation.The language service demand for Guangxi's agricultural product exports to the ASEAN market mainly includes multilingual specialized translation,localized marketing,and intelligent customer service.In response to these demands,this paper proposes specific strategies for utilizing ChatGPT to enhance language services for Guangxi's agricultural products exported to ASEAN,focusing on three aspects:macro-level government regulation,strengthening guidance and regulation;enterprises'rational utilization and enhanced training;and improving employees'technical capabilities to achieve human-machine collaboration.These strategies aim to provide continuous language services for Guangxi's agricultural product exports and help them seize greater development opportunities in the ASEAN market.

关 键 词：RCEP ChatGPT 广西农产品出口 东盟市场 语言服务 

分 类 号：H059[语言文字—语言学]