基于QCA的事故灾难事件舆情引导效果生成条件与路径研究  

Research on the Conditions and Pathways for Generating Public Opinion Guidance Effects in Accident and Disaster Events Based on QCA

作　　者：向志强[1] 刘柏豪 XIANG Zhiqiang;LIU Bohao(College of Journalism and Communication,Hunan University,Changsha 410082,China)

机构地区：[1]湖南大学新闻与传播学院,湖南长沙410082

出　　处：《湖南大学学报(社会科学版)》2025年第2期130-137,共8页Journal of Hunan University(Social Sciences)

基　　金：国家社会科学基金重大项目:健全重大突发事件舆论引导机制与提升中国国际话语权研究(20&ZD320)。

摘　　要：以2011-2022年间50起事故灾难事件为研究对象,运用模糊集定性比较法,从舆情引导主体、舆情引导载体、舆情引导客体、舆情引体属性等4个维度,探究事故灾难事件舆情引导效果生成条件与路径。研究发现:参与平台数量、政府介入最高层级以及事故灾难事件发生地级别是事故灾难事件舆情引导效果生成最为重要的作用条件;事故灾难事件舆情引导效果生成路径分别为政府-媒介协作路径、媒介-网民互动路径、政府-媒体-网民互动协作路径。在事故灾难事件舆情引导中,必须高度重视多平台的共同参与以及较高层级的政府介入,同时必须加强政府、媒体与网民的互动协作,特别是加强政府与媒体以及媒体与网民的互动协作。This study examines fifty accident and disaster events from 2011 to 2022,employing the fuzzy-set qualitative comparative analysis(fsQCA)method to explore the conditions and pathways for generating effective public opinion guidance in accident and disaster events.The analysis is structured around four dimensions:the subject of public opinion guidance,the medium of public opinion guidance,the object of public opinion guidance,and the attributes of public opinion-inducing entities.The findings reveal that the number of participating platforms,the highest level of government intervention,and the administrative level of the accident and disaster location are the most critical factors influencing the effectiveness of public opinion guidance.Furthermore,the pathways for generating effective public opinion guidance are categorized into three types:government-media collaboration,media-netizen interaction,and tripartite collaboration among the government,media,and netizens.In guiding public opinion during accident and disaster events,it is crucial to emphasize the coordinated participation of multiple platforms and high-level government involvement.Simultaneously,it is imperative to strengthen collaboration among the government,media,and netizens,particularly between the government and media,as well as between media and netizens.

关 键 词：事故灾难事件 舆情引导效果 模糊集定性比较分析 

分 类 号：G206.3[文化科学—传播学]