面向消费者的会计产品市场营销策略研究  

Research on the Marketing Strategy of Consumer-Oriented Accounting Products

作　　者：吴会咏 Wu Huiyong(School of Economics and Management,Yangtze University,Jingzhou Hubei 434020)

机构地区：[1]长江大学经济与管理学院,湖北荆州434020

出　　处：《山东纺织经济》2025年第2期5-8,共4页Shandong Textile Economy

摘　　要：文章深入探讨了面向消费者的会计产品市场营销策略。结合消费者行为理论,分析了当前会计产品市场营销中存在的主要问题,并提出了针对性的策略建议。文章指出,会计产品市场营销应关注消费者需求的多样化和个性化,通过精准市场定位、提供个性化服务方案以及拓展多元化营销渠道,提升会计产品的市场竞争力,满足消费者的财务管理需求。This paper discusses the marketing strategy of consumer-oriented accounting products,combined with the theory of consumer behavior,analyzes the main problems existing in the current marketing of accounting products,and puts forward targeted policy recommendations.The article points out that the marketing of accounting products should focus on the diversification and personalization of consumer demands.Through precise market positioning,providing personalized service programs to expand diversified marketing channels,the market competitiveness of accounting products can be enhanced and the financial management needs of consumers can be met.

关 键 词：会计产品 市场营销 消费者行为 

分 类 号：F760.2[经济管理—产业经济]