如何做好深度报道——以中国新闻社国际传播实践为例  

How to do In-depth Reporting—Taking the International Communication Practice of China News Agency as an Example

作　　者：文龙杰[1,2,3] WEN Longjie

机构地区：[1]中国新闻社评论理论部 [2]复旦大学 [3]中国社会科学院

出　　处：《新闻传播学刊》2024年第1期65-71,共7页

摘　　要：在传播技术更新迭代、信息量激增的今天,传统媒体如何在与“自媒体”的竞争中脱颖而出成为业界和学术界的共识问题,深度报道是传统媒体保持竞争力的重要策略之一。本文首先探讨了深度报道的定义和特征,通过分析多位学者的观点,提出深度报道应具备广度与深度并重的特点。其次,从主体和客体角度论述了深度报道的重要性,强调其在引导舆论、凝聚人心以及应对信息市场竞争中的作用。本文进一步提出了开展深度报道的具体方法,包括精准选题和深入观察、通俗表达与学理结合、拥抱新技术等。最后,以中国新闻社为例,介绍了其在国际传播中通过深度报道讲好中国故事的实践经验,强调了深度报道在新时代国际传播中的关键作用。Nowadays,as communication technology is updated and the amount of information sur-ges,how traditional media can stand out in the competition with self-media has become a consen-sus among the industry and academia.In-depth reporting is one of the important strategies for tra-ditional media to remain competitive.This article first discusses the definition and characteristics of in-depth reporting.Through an analysis of the views of many scholars,it is proposed that in-depth reporting should have the characteristics of both breadth and depth.Secondly,it discusses the importance of in-depth reporting from the perspective of subject and object,emphasizing its role in guiding public opinion,rallying people’s hearts,and coping with competition in the infor-mation market.This article further proposes specific methods for conducting in-depth reporting,including precise topic selection,in-depth observation,combining popular expression with aca-demic theory,and embracing new technologies.Finally,taking China News Service as an exam-ple,it introduced its practical experience in telling Chinese stories well through in-depth repor-ting in international communication,and emphasized the key role of in-depth reporting in interna-tional communication in the new era.

关 键 词：深度报道 主流媒体 舆论引导 国际传播 

分 类 号：G212[文化科学—新闻学]