参与式传播视角下乡村短视频中的主体性表达研究——以陕北周湾村为例  

Research on the Subjective Expression of Villagers in Rural Short Videos from the Perspective of Participatory Communication—A Case Study of Zhouwan Village in Northern Shaanxi Province

作　　者：杨琳[1] 齐园园 YANG Lin;QI Yuanyuan

机构地区：[1]西安交通大学新闻与新媒体学院

出　　处：《新闻传播学刊》2024年第2期115-125,共11页

基　　金：国家社会科学基金重大项目“乡村振兴视角下新媒体在乡村治理中的角色与功能研究”(21&ZD320)的研究成果

摘　　要：短视频的赋权使得村民获得了自主表达自我的更大空间。本文基于参与式传播的视角,通过对陕北周湾村乡村网民短视频参与传播的分析,发现村民在抖音上发布的短视频内容以日常生活、乡村特色风光、个人自我展演以及商业引流表达为主,塑造了真实多样的村民和乡村形象。在这个过程中,村民自身的传播身份发生转变,其主体性被唤醒与确认。与此同时,媒介实践中存在陷入商业陷阱、参与深度不够、主体局限发展等现实问题。研究尝试从赋权与赋能、对话与沟通、认同与自觉三个角度出发,审思乡村现代化进程中人的主体性发展。The empowerment of short videos has provided villagers with greater space for self-ex-pression autonomously.Based on the perspective of participatory communication,through the a-nalysis of short videos of rural netizens in Zhouwan Village in northern Shaanxi,this paper finds that the content of short videos released by Zhouwan Village villagers on Tiktok mainly focuses on daily life,rural characteristic scenery,personal self-expression and commercial flow expression,shaping a true and diverse image of villagers and villages.In this process,the villagers’own communication identity undergoes a transformation,and their subjectivity is awakened and con-firmed.At the same time,there are practical problems in media practice such as falling into com-mercial traps,insufficient depth of participation,and limited development of subjects.The study attempts to examine the development of human subjectivity in the process of rural modernization from three perspectives:empowerment and energize,dialogue and communication,identification and self-awarenese.

关 键 词：参与式传播 乡村短视频 抖音 农民主体性 

分 类 号：G206[文化科学—传播学]