新媒体时代播音主持的艺术语言创新路径  

The Artistic Language Innovation Path of Broadcasting and Hosting in the New Media Era

作　　者：辛凯强 Kaiqiang Xin(University Of Sanya,Sanya,Hainan 572000)

机构地区：[1]三亚学院,海南三亚572000

出　　处：《教育思想理论研究》2025年第2期66-68,共3页Research on Educational Thought Theory

摘　　要：新媒体时代背景下,播音主持艺术语言面临前所未有的机遇与挑战。本文深入探讨了新媒体环境对传统播音主持语言的冲击与变革,分析了语言创新的必要性,并从内容、形式、技术和情感四个维度系统阐述了创新路径。研究表明,播音主持艺术语言创新应在坚守语言本质的同时,积极拥抱新媒体技术变革,融合互联网思维,增强传播力与吸引力,同时注重人文关怀与社会责任。播音主持人需不断强化综合素养,在保持语言规范性的基础上,探索个性化、多样化、互动化的表达方式,以适应新媒体时代的传播环境,推动播音主持艺术的可持续发展。Against the backdrop of the new media era,the language of broadcasting and hosting art is facing unprecedented opportunities and challenges.This paper explores the impact and transformation of the new media environment on traditional broadcasting and hosting language,analyzes the necessity of language innovation,and systematically elaborates the path of innovation from dimensions:content,form,technology,and emotion.The study shows that the innovation of broadcasting and hosting art language should actively embrace the technological changes of new media whileing to the essence of language,integrate the Internet thinking,enhance the dissemination and appeal,and pay attention to humanistic care and social responsibility.Broadcasters and hosts to continuously strengthen their comprehensive quality,explore personalized,diversified,and interactive expression ways on the basis of maintaining the standardization of language,adapt to the communication environment the new media era,and promote the sustainable development of broadcasting and hosting art.

关 键 词：新媒体 播音主持 艺术语言 创新路径 

分 类 号：G222.2[文化科学]