ALDI:折扣店鼻祖全球圈粉记  

ALDI:The originator of discount stores and its expansion to the world

作　　者：苏晓 

机构地区：[1]不详

出　　处：《国企管理》2025年第2期76-78,M0004,共4页China State-Owned Enterprise Management

摘　　要：截至目前,奥乐齐已有超500款产品标价在9.9元或以下,占全店产品数量1/4左右。新零售冲击下,或许这就是112岁的零售业巨头常盛不衰的秘密。“感受奥乐齐,每一个商品都是那么的品质、实惠和温暖......这才是美丽超市人!”相信很多国人都是从胖东来创始人于东来的赞誉中,才有了进一步了解奥乐齐的冲动。其实,这家来自德国的连锁超市巨头早就悄悄地进入中国,先是在上海扎下根,之后又进入了苏州、无锡等地。Aldi has more than 500 products priced at 9.9 yuan or less,accounting for about a quarter of the total number of products in the store.Under the impact of new retail,perhaps this is the secret of the 112-year-old retail giant's continued prosperity.

关 键 词：连锁超市 折扣店 零售业巨头 胖东来 产品标价 

分 类 号：F72[经济管理—产业经济]