弹幕背后中国ACG青年圈群的政治表意实践——对B站美国大选相关视频弹幕的文本分析  

Political Ideographic Practice of Chinese ACG Youth Population Behind the Bullet Comment:A Text Analysis of the Bullet Comment Related to the U.S.Election on www.bilibili.com

作　　者：战泓玮 刘旭阳 林旭东 ZHAN Hongwei;LIU Xuyang;LIN Xudong(School of Humanities and Communication,Ningbo University,Ningbo,Zhejiang 315211,China;School of Journalism and Communication,Xiamen University,Xiamen,Fujian 361005,China)

机构地区：[1]宁波大学人文与传媒学院,浙江宁波315211 [2]厦门大学新闻传播学院,福建厦门361005

出　　处：《河北工业大学学报(社会科学版)》2025年第1期73-81,共9页Journal of Hebei University of Technology:Social Sciences Edition

基　　金：中国广播电视社会组织职合会海洋文化传播研究基地专项研究项目(ZGL2024HY017)。

摘　　要：当前,泛娱乐化充斥着互联网平台,既往娱乐与政治议题的清晰边界趋于模糊,原本避谈政治的ACG青年圈群内部也出现“走向政治”的新变化,这种变化可能会影响后真相主义的情绪化表达,致使青年圈群忽略事实和理性,亟需政治传播领域的关注。通过文本分析的研究方法,选取美国大选这一全球瞩目的典型政治案例,对B站中ACG青年圈群弹幕互动背后的话语及其政治意识表达进行分析。研究发现,在政治话题讨论中,用户将弹幕作为一种媒介展开交往,弱化了政治内容,建构了为群体所共有的意义与共识。青年群体通过对弹幕文本不同层次的拆解,形成了文本内消解政治权威及娱乐再现,文本外谋求统一身份与塑造意义的过程。在弹幕生产过程中,圈群成员以混杂多元的形式解构了西方政治制度及观念。同时,政治表意实践过程中需要警惕的是,政治内容弱化偏颇容易催生“群体极化”,泛娱乐化表达容易造成非理性狂欢,圈层的特异化以及群体固化盲目贬抑事实,也为思想政治引领工作增加了难度。Currently,given that the Pan-Entertainment Tendency is permeating the Internet,the previous clear boundary between entertainment and political issues starts to blur and the ACG youth population,which originally avoided talking about politics,is also experiencing a new switch towards politics.It is urgently necessary to pay attention to this change in the field of political communication because it may affect the emotional expression of post-truth and cause the youth population to ignore facts and reason.Through text analysis,the U.S.election,a typical political case attracting worldwide attention,is selected to investigate the discourse and expression of the political ideology behind the interaction of bullet comments among the ACG youth population on www.bilibili.com.According to the study,users have constructed the meaning and consensus shared by the population through employing the bullet comment as a medium while discussing political issues.By downplaying the political content,the youth group has formed a process of dissolving political authority and entertainment reproduction within the text,and seeking a unified identity and shaping meaning beyond the text.In the process of creating bullet comments,the group members deconstruct the Western political systems and concepts in a mixed and diverse form.Meanwhile,what needs to be vigilant in the practice of political ideology is that weakening and biased political content may lead to"group polarization".The tendency of pan-entertainment expression may also cause irrational carnival.Besides,the idiosyncratic tendency of the fixed circle may depreciate the facts,which also increases difficulty in ideological and political guidance.

关 键 词：弹幕文本 青年圈群 政治意识表达 美国大选 文本分析 

分 类 号：D669.5[政治法律—政治学]