美国户外运动产业发展实践经验及启示  

Practical Experience and Enlightenment of Outdoor Sports Industry Development in the United States

作　　者：张莹[1] 张毅恒 ZHANG Ying;ZHANG Yi-heng(School of Physical Education and Health,Anhui University of Chinese Medicine,Hefei 230012,China;School of Physical Education,China University of Geosciences(Wuhan),Wuhan 430074,China)

机构地区：[1]安徽中医药大学体育健康学院,合肥230012 [2]中国地质大学(武汉)体育学院,武汉430074

出　　处：《体育文化导刊》2025年第3期102-109,共8页Sports Culture Guide

基　　金：国家社会科学基金青年项目(23CTY009)。

摘　　要：运用文献资料、逻辑分析等方法,分析美国户外运动产业发展历程、实践经验,并提出启示。美国户外运动产业发展经历了初创期、成长期、成熟期三个时期。实践经验:多元主体协同治理,营造良好产业环境;注重技术创新驱动,实现供需精准对接;品牌价值赋能竞争,塑造市场竞争优势;产业融合拓展边界,构建“户外+”生态网络。启示:坚持产业与生态协调发展,打造共生化产业环境;促进供给与需求有效对接,形成合理化产业结构;挖掘产品与服务竞争核心,塑造战略化产业品牌;激发业态与模式持续创新,推动融合化产业布局。By using the methods of literature review and logical analysis,this paper analyzed the history and practical experience of the development of outdoor sports industry in the United States,and put forward enlightenment.The development of outdoor sports industry in the United States has experienced three periods:initial stage,growth stage and maturity stage.Practical experience:It is multi-subject collaborative governance to create a good industrial environment.It focuses on technological innovation to achieve the precise matching of supply and demand.Its brand value enables competition to shape market competitive advantage.It expands the boundaries of industrial integration to build an"outdoor+"ecological network.Enlightenment:We should adhere to the coordinated development of industry and ecology to create a symbiotic industrial environment,promote the effective matching of supply and demand to form a rational industrial structure,explore the core of product and service competition to build strategic industrial brand,and stimulate the continuous innovation of business forms and models to promote the layout of integrated industries.

关 键 词：体育经济 户外运动产业 美国 

分 类 号：F27[经济管理—企业管理]