短视频视域下网络意识形态风险审视与防范  

Review and Prevention of Network Ideological Riskfrom the Perspective of Short Videos

作　　者：张玉娟 贾贝 ZHANG Yujuan;JIA Bei(School of Teacher Education,Shijiazhuang University,Shijiazhuang,Hebei 050035,China;School of Future Information Technology,Shijiazhuang University,Shijiazhuang,Hebei 050035,China)

机构地区：[1]石家庄学院教师教育学院,河北石家庄050035 [2]石家庄学院未来信息技术学院,河北石家庄050035

出　　处：《石家庄学院学报》2025年第2期63-67,共5页Journal of Shijiazhuang University

基　　金：2024年度石家庄市社科专家培养项目“短视频时代网络意识形态风险审视与防范研究”(2024zjpy62)。

摘　　要：社交媒体时代,短视频已成为网络意识形态传播的重要场域。一方面,短视频的个体化传播逻辑扩大了网络意识形态辐射域,多模态符号组合丰富了网络意识形态表达力,现实化叙事倾向提升了网络意识形态亲和力。另一方面,短视频使得网络意识形态面临碎片化生产与信息失真风险、视听隐喻与监管困难风险、信息传播壁垒与“群体极化”风险、“流量至上”与“泛娱乐化”风险。新形势下,短视频场域的网络意识形态传播要做到微观生活切入与宏大主题叙事相结合、人工智能赋能与优化审核机制相结合、完善算法推荐与优质作品供给相结合、“流量至上”矫治与娱乐逆向引导相结合,多措并举弱化短视频场域的负面影响,推动主流意识形态有效传播。In the era of social media,short videos have become an important field for the dissemination of network ideology.On the one hand,the individualized dissemination logic of short videos expands the radiation scope of network ideology,the multimodal symbol combination enriches the expressive power of network ideology,and the realistic narrative tendency enhances the affinity of network ideology.On the other hand,short videos pose risks to online ideology such as fragmented production and information distortion,audio-visual metaphors and regulatory difficulties,information dissemination barriers and"group polarization"risks,"traffic supremacy"and"pan entertainment"risks.In the new situation,the online ideological dissemination in the short video field should combine micro life entry with grand theme narrative,artificial intelligence empowerment with optimized review mechanism,perfect algorithm recommendationwithhigh-qualityworksupply,andcombine"trafficsupremacy"correction with entertainment reverse guidance.Multiple measures should be taken to weaken the negative impact of the short video field and promote the effective dissemination of mainstream ideology.

关 键 词：短视频 网络意识形态 风险 

分 类 号：D64[政治法律—政治学] G206[政治法律—中外政治制度]