新中式孕妇装的功能及尺码可变性研究  

Research on Functionality and Size Adjustability of New Chinese-Style Maternity Wear

作　　者：鹿振荣 张鑫 LU Zhenrong;ZHANG Xin(Beihai Art and Design College,Beihai 536000,China)

机构地区：[1]北海艺术设计学院,广西北海536000

出　　处：《西部皮革》2025年第4期19-22,共4页West Leather

摘　　要：通过对国内外孕妇装市场现状的分析,结合问卷调查数据,文章探讨了孕期女性对孕妇装的需求、偏好及市场趋势。研究发现,国内孕妇装市场虽发展迅速,但产品设计多局限于舒适性,缺乏功能性和文化内涵,难以满足消费者需求。相比之下,国外孕妇装市场已实现多样化,注重时尚与实用性结合。基于对335份有效问卷的分析,文章揭示了孕期女性对便捷穿脱、多功能性及柔和色调的偏好,并指出当前市场存在品牌认知度低、经济性与重复购买矛盾等问题。为此,文章提出了技术方案与商业策略,包括可调节设计、多功能孕妇装开发、品牌建设及市场推广等,旨在推动孕妇装市场的可持续发展,提升产品竞争力,满足孕期女性的多样化需求。Through an analysis of the current status of the maternity wear market both domestically and internationally,combined with questionnaire survey data,this article explores the needs,preferences,and market trends of pregnant women regarding maternity wear.The study finds that while the domestic maternity wear market is developing rapidly,product designs are largely limited to comfort,lacking functionality and cultural depth,which makes it difficult to meet consumer demands.In contrast,the international maternity wear market has achieved diversification,emphasizing the integration of fashion and practicality.Based on the analysis of 335 valid questionnaires,the article reveals pregnant women's preferences for easy wearability,multifunctionality,and soft color tones,while also highlighting issues such as low brand awareness and the contradiction between affordability and repeat purchases.To address these challenges,the article proposes technical solutions and business strategies,including adjustable designs,the development of multifunctional maternity wear,brand building,and market promotion,aiming to promote the sustainable development of the maternity wear market,enhance product competitiveness,and meet the diverse needs of pregnant women.

关 键 词：孕妇装 市场需求 功能性设计 可持续性 品牌建设 问卷调查 市场趋势 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]