服装设计在新媒体时代的创新路径浅析  

Analysis of Innovative Pathways in Fashion Design in the New Media Era

作　　者：刘倬羲 LIU Zhuoxi(Tianjin Polytechnic University,Tianjin 300380,China)

机构地区：[1]天津工业大学,天津300380

出　　处：《西部皮革》2025年第4期26-28,共3页West Leather

摘　　要：文章探讨了新媒体技术对服装设计的影响,分析了其在设计、展示、消费等环节的创新应用。研究表明,社交媒体、虚拟现实(VR)、增强现实(AR)及3D打印等数字化技术为设计师提供了更广阔的平台和工具,显著提升了设计效率与消费者体验。同时,跨界合作为服装设计注入了多元化的创意元素,推动了行业的创新发展。然而,新媒体时代也带来了信息过载、版权保护及传统与现代审美平衡等挑战。通过文献研究和案例分析,文章提出了应对这些挑战的策略,为服装设计在新媒体时代的可持续发展提供了理论参考与实践路径。This paper explores the impact of new media technologies on fashion design and analyzes their innovative applications in design,presentation,and consumption.Research indicates that digital technologies such as social media,virtual reality(VR),augmented reality(AR),and 3D printing provide designers with broader platforms and tools,significantly enhancing design efficiency and consumer experience.Meanwhile,cross-border collaborations infuse fashion design with diverse creative elements,driving industry innovation.However,the new media era also presents challenges such as information overload,copyright protection,and the balance between traditional and modern aesthetics.Through literature review and case studies,this paper proposes strategies to address these challenges,offering theoretical references and practical pathways for the sustainable development of fashion design in the new media era.

关 键 词：新媒体 服装设计 数字化技术 虚拟现实(VR) 跨界合作 消费者体验 创新设计 可持续发展 

分 类 号：TS941.2[轻工技术与工程—服装设计与工程]