互联网时代服装流行趋势与时尚传播初探  

Exploration of Fashion Trends and Fashion Communication in the Internet Era

作　　者：常青 李琼舟[1] CHANG Qing;LI Qiongzhou(School of Art,Soochow University,Soochow 215000,China)

机构地区：[1]苏州大学艺术学院,江苏苏州215000

出　　处：《西部皮革》2025年第4期29-31,共3页West Leather

摘　　要：文章探讨了新媒体技术对时尚传播与服装流行的影响,分析了社交媒体在去中心化传播、多元化趋势塑造中的作用,以及由此引发的消费主义问题。研究表明,社交媒体通过大数据算法和用户生成内容(UGC)重塑了时尚传播模式,使个体用户成为时尚信息的生产者与传播者,推动了服装流行趋势的多元化。然而,快速更迭的时尚传播也导致了非理性消费和资源浪费。文章进一步提出了个体服装风格塑造的机制,包括建立时尚认知、定位个人风格及选择适配购物渠道,旨在帮助消费者在信息爆炸的时代中实现理性消费与个性化表达。This article explores the impact of new media technologies on fashion communication and fashion trends,analyzing the role of social media in decentralized dissemination and the shaping of diversified trends,as well as the resulting issues of consumerism.Research indicates that social media,through big data algorithms and user-generated content(UGC),has reshaped the fashion communication model,enabling individual users to become producers and disseminators of fashion information,thereby promoting the diversification of fashion trends.However,the rapid turnover of fashion communication has also led to irrational consumption and resource waste.The article further proposes a mechanism for individual fashion style development,including building fashion awareness,defining personal style,and selecting appropriate shopping channels,aiming to help consumers achieve rational consumption and personalized expression in the era of information overload.

关 键 词：互联网 时尚传播 服装流行趋势 社交媒体 去中心化 消费主义 个性化风格 理性消费 

分 类 号：TS941[轻工技术与工程—服装设计与工程] TP18[自动化与计算机技术—控制理论与控制工程]