认同性经济视角下的淮阳布老虎的设计应用策略  

Design Application Strategies for Huaiyang Cloth Tigers fromthe Perspective of Identity Economics

作　　者：余浩真 YU Haozhen(Zhengzhou Business University,Zhengzhou 450000,China)

机构地区：[1]郑州商学院,河南郑州450000

出　　处：《西部皮革》2025年第4期143-145,共3页West Leather

摘　　要：文章从认同性经济视角出发,探讨了淮阳布老虎的设计应用策略,旨在提升其文化传承与市场竞争力。文章通过分析淮阳布老虎的文化属性、设计元素及非遗传承现状,结合现代审美趋势和市场需求,提出了创新设计策略。研究方法包括文献分析、市场调研和设计实践,重点从现代大众审美、多领域应用及市场经济推广三个方面对淮阳布老虎进行再设计。研究表明,淮阳布老虎通过结合现代设计理念和拓展应用场景,能够有效提升消费者的文化认同感,增强其市场竞争力,为非遗文化的可持续发展提供了新的思路。This study explores design application strategies for Huaiyang cloth tigers from the perspective of identity economics,aiming to enhance their cultural inheritance and market competitiveness.By analyzing the cultural attributes,design elements,and current state of intangible cultural heritage(ICH)inheritance of Huaiyang cloth tigers,and integrating modern aesthetic trends and market demands,the article proposes innovative design strategies.Research methods include literature analysis,market research,and design practice,focusing on redesigning Huaiyang cloth tigers from three perspectives:modern public aesthetics,multi-domain applications,and market economic promotion.The findings indicate that by combining modern design concepts and expanding application scenarios,Huaiyang cloth tigers can effectively enhance consumers'cultural identity and market competitiveness,providing new insights for the sustainable development of ICH.

关 键 词：淮阳布老虎 认同性经济 创新设计 非遗传承 现代审美 市场推广 

分 类 号：J523[艺术—艺术设计]