非遗汴绣文创产品创新设计探究  

Research on Innovative Design of Bian Embroidery Cultural and Creative Products

作　　者：王雅楠 WANG Yanan(School of Design,Technology&Media University of Henan Kaifeng,Kaifeng 475000,China)

机构地区：[1]河南开封科技传媒学院设计学院,河南开封475000

出　　处：《西部皮革》2025年第4期146-148,共3页West Leather

基　　金：2024年度河南省社科联调研课题“非遗汴绣文创产品融合创新实践”(SKL-2024-2458)。

摘　　要：文章探讨了非遗汴绣文创产品的融合创新设计路径,旨在解决其在现代社会中的传承与创新挑战。通过梳理汴绣的历史演变与艺术特征,结合市场调研,文章分析了当前汴绣文创产品存在的同质化、设计保守等问题,并提出了创新设计策略,包括注重实用性、图案创新、品牌化、产业升级及国际市场开拓等。研究表明,汴绣文创产品通过与现代设计理念和科技手段的结合,能够有效提升市场竞争力和文化影响力,推动非遗汴绣的可持续发展,为传统文化的传承与创新提供了新的思路。This study explores the integrated innovation design pathways for Bian embroidery cultural and creative products,aiming to address the challenges of inheritance and innovation in modern society.By reviewing the historical evolution and artistic characteristics of Bian embroidery and conducting market research,the article analyzes current issues such as product homogeneity and conservative design.It proposes innovative design strategies,including emphasizing practicality,pattern innovation,branding,industrial upgrading,and international market expansion.Research shows that by integrating modern design concepts and technological methods,Bian embroidery cultural and creative products can effectively enhance market competitiveness and cultural influence,promoting the sustainable development of this intangible cultural heritage(ICH)and providing new insights for the inheritance and innovation of traditional culture.

关 键 词：非遗汴绣 文创产品 融合创新 宋文化 品牌化 市场拓展 

分 类 号：TB472[一般工业技术—工业设计]