需求端环保压力感知对供给端绿色创新的促进效应——基于中国A股上市公司供应链的经验证据  

The Impact of Demand-Side Environmental Pressure Perception on Supply-Side Green Innovation:Evidence from the Supply Chains of A-Share Listed Companies in China

作　　者：万兆 蔡真[2,3] 刘冲 WAN Zhao;CAI Zhen;LIU Chong(School of Economics and Management,Southeast University;Institute of Finance and Banking,Chinese Academy of Social Sciences;School of Applied Economics,University of Chinese Academy of Social Sciences)

机构地区：[1]东南大学经济管理学院 [2]中国社会科学院金融研究所 [3]中国社会科学院大学应用经济学院

出　　处：《中国农村经济》2025年第3期165-184,F0003,共21页Chinese Rural Economy

基　　金：国家自然科学基金面上项目“碳中和目标下清洁能源省域消纳机理及路径研究:基于多尺度空间视角”(编号:72173133)。

摘　　要：绿色创新是实现“人与自然和谐共生的中国式现代化”重要落脚点,而环保压力是促进企业绿色创新的重要动力来源。本文基于2007-2022年中国A股上市公司供应链数据,通过文本分析技术构建环保压力感知变量,研究了需求端环保压力感知对供给端绿色创新的影响。研究发现:大客户环保压力感知可以显著促进供应商增加绿色创新数量和提高绿色创新重视程度。供应商管理层环保意识提升、绿色创新收益不确定性降低、积极实施内部变革是其中重要的作用机制。经济效果分析发现,大客户环保压力感知对供应商绿色创新的影响具有多级溢出效应,能够显著促进供应商绿色生产效率提升,且未对供应商非环保绩效在短期内构成挤出效应。本文研究为政府制定政策促进企业绿色创新、供应链绿色转型提供了经验证据和政策启示。Green innovation is a crucial foundation for achieving the"Chinese modemization characterized by harmonious coexistence between humans and nature"and environmental pressure serves as a key driver for corporate green innovation.This paper,based on supply chain data from Chinese A-share listed companies between 2007 and 2022,utilizes text analysis techniques to construct the environmental pressure perception variable.It systematically investigates the impact of demand-side customers'perception of environmental pressure on supply-side suppliers'green innovation.This paper finds that customers'perception of environmental pressure significantly increases the quantity and importance of suppliers'green innovation.The mechanisms behind effect are threefold:customers'environmental pressure raises suppliers'environmental awareness,reduces the uncertainty of returns on suppliers'green innovation,and drives internal transformations within suppliers.Heterogeneity analysis indicates that executives with an environmental background employee rights protection,customer-supplier cooperative culture,and digital transformation all enhance the promoting effect of customers'environmental pressure perception on suppliers'green innovation.From an economic perspective,customers'environmental pressure perception generates multi-level spillover effects through the supply chain,improving suppliers'green production efficiency without negatively affecting suppliers'non-environmental performance.The contributions of this paper are as follows.First,it expands research on the driving mechanism of green innovation from the perspective of supply chain pressure transmission and reveals the role of market mechanisms in promoting green innovation.Second,it opens the mechanism"black box"of environmental pressure transmission through the supply chain to promote green innovation.Third,the research conclusion provides a theoretical reference for balancing the rigid system of environmental protection and market incentives and promoting the transformation

关 键 词：环保压力感知 绿色创新 供应链绿色转型 文本分析 

分 类 号：F062.2[经济管理—政治经济学] F274