数智经济时代红色文旅产业促进辽宁乡村振兴发展研究  

Research on the Promotion of Rural Revitalization in Liaoning Province by the Red Cultural and Tourism Industry in the Era of Digital Intelligence Economy

作　　者：林杨 刘凤华 LIN Yang;LIU Fenghua(School of Electrical and Automation Engineering,Liaoning Institute of Science and Technology,Benxi 117004,China;School of Marxism,Liaoning Institute of Science and Technology,Benxi 117004,China)

机构地区：[1]辽宁科技学院电气与自动化工程学院,辽宁本溪117004 [2]辽宁科技学院马克思主义学院,辽宁本溪117004

出　　处：《乡村科技》2025年第4期73-77,共5页Rural Science and Technology

基　　金：辽宁省教育厅高等学校基本科研项目—党建与思政专项项目“东北抗联精神助力辽宁全面振兴新突破路径研究”(2024JYTSZZX-01);辽宁科技学院大学生创新创业训练计划资助项目“东北抗联红色基因传承与乡村振兴的融合发展——以辽宁为例”(202511430190)。

摘　　要：在新时代,数智经济与红色文旅产业融合发展步伐加快。以数智经济赋能农业生产为抓手,拓宽红色文旅产业发展空间,重塑农村新业态,能有效提高农村产业运行质效,促进农产品市场消费,满足广大农村人民群众日益增长的精神文化需求。基于此,对数智经济与红色文旅产业融合发展促进辽宁省农村经济发展现状进行分析,分析数智经济背景下部分农村地区红色文旅产业数智化发展面临的问题,并从顶层设计、保障体系、应用场景、数智营销等方面出发,提出数智经济赋能红色文旅产业发展和提高农村生产力的有效策略,旨在推动数智经济与红色文旅产业融合共生、协同发展,实现辽宁省整个农村地区新质生产力发展。In the new era,the integrated development of the digital intelligence economy and the red cultural and tourism industry is accelerating.By leveraging the digital intelligence economy to empower agricultural production as a starting point,expanding the development space of the red cultural and tourism industry,and reshaping new rural business forms,it is possible to effectively improve the operational quality and efficiency of rural industries,promote the consumption of agricultural products in the market,and meet the growing spiritual and cultural needs of the rural communities at the grassroots level.Based on this,this paper analyzes the current situation of the integrated development of the digital intelligence economy and the red cultural and tourism industry to promote rural economic development,identifies the challenges faced by the digital intelligence development of the red cultural and tourism industry in some rural areas under the background of the digital intelligence economy,and proposes effective strategies for the digital intelligence economy to empower the development of the red cultural and tourism industry and improve rural productivity from aspects such as top-level design,guarantee systems,application scenarios,and digital intelligence marketing.These strategies aim to promote the integrated symbiosis and coordinated development of the digital intelligence economy,and the red cultural and tourism industry,and achieve the development of new-quality productive forces in the entire rural area.

关 键 词：数智经济 红色文旅产业 辽宁乡村振兴 新质生产力发展 

分 类 号：F592.7[经济管理—旅游管理] G124[经济管理—产业经济]