乡村振兴背景下乡村旅游综合效益评价——以勾蓝瑶寨为例  

Comprehensive Benefit Evaluation of Rural Tourism under the Background of Rural Revitalization-Taking Goulan Yaozhai as An Example

作　　者：马倩辰 MA Qianchen(Henan College of Industry and Information Technology Jiaozuo,Henan 454003)

机构地区：[1]河南工业和信息化职业学院,河南焦作454003

出　　处：《现代农业研究》2025年第4期49-52,共4页Modern Agriculture Research

基　　金：2020年河南省社会科学界联合会调研课题“基于农村现代化建设背景下农业废弃物逆向物流研究”(项目编号:SKL-2020-3135)。

摘　　要：本文以湖南省江永县勾蓝瑶寨为研究对象,结合当地实践,构建了以经济效益、社会效益、生态效益与文化效益组成的勾蓝瑶寨综合效益评价指标体系,采用层次分析法与熵权法对勾蓝瑶寨综合效益进行综合评价,基于数值分析提出了乡村旅游未来发展建议,有助于将村寨丰富的旅游资源转化为经济发展动力,助力乡村振兴。This article takes Goulan Yaozhai in Jiangyong county,Hunan province as the research object,and combines local practices to construct a comprehensive benefit evaluation index system for Goulan Yaozhai,which is composed of economic benefits,social benefits,ecological benefits,and cultural benefits.The Analytic Hierarchy Process and Entropy Weight Method are used to comprehensively evaluate the comprehensive benefits of Goulan Yaozhai.Based on numerical analysis,suggestions for the future development of rural tourism are proposed,which will help transform the rich tourism resources of the village into economic development drivers and promote rural revitalization.

关 键 词：旅游 效益评价 层次分析法 勾蓝瑶寨 乡村振兴 

分 类 号：F592.7[经济管理—旅游管理] F327[经济管理—产业经济]