基于人工智能生成内容的博物馆文创符号化设计策略  

Symbolic Design Strategy for Museum Cultural Products Based on the Content Generated by Artificial Intelligence

作　　者：徐延章[1] 李佳伟 Xu Yanzhang;Li Jiawei(Tianjin Normal University,Tianjin,300387)

机构地区：[1]天津师范大学,天津300387

出　　处：《中国博物馆》2024年第6期86-93,127,共9页Chinese Museum

基　　金：2023年度天津市哲学社会科学规划重点项目“数智赋能视域下天津公共文化品质服务机制与路径研究”(项目批号:TJGL23-009)的研究成果。

摘　　要：数智时代背景下,创新博物馆文创设计方法不仅是高质量发展的内在要求,也是中华优秀传统文化创造性转化和创新性发展的题中之义。将人工智能生成内容(AIGC)技术应用于博物馆文创符号化设计中,结合语义、语构、语用三个维度,从主题确立、创意思维、内容优化和呈现载体四个层面进行创新设计与智慧表现,可以更好地展现文创产品艺术特色。当下,创新博物馆文创符号化设计理念,推动博物馆文创与AIGC融合发展,对于提升博物馆文创产品服务效能、促进博物馆文创设计智慧化发展、突出博物馆文创产品的差异化特征等具有积极作用。In the context of the digital age,innovative methods for museum products design are not only an inherent requirement for museum high-quality development,but also an essential part of the creative transformation and development of traditional Chinese culture.With artificial intelligence technology,combining semantic,syntactic,and pragmatic dimensions,creative design and expression is generated from four stages:theme establishment,creative thinking,content optimization,and presenting carrier.Such design can better showcase the artistic characteristics of cultural products.At present,the innovation of symbolic design concept,and the integration of museum products with AIGC,will benefit the performance of museum products,promote the smartization of their creative design,and highlight theirdifferentiatedcharacteristics.

关 键 词：博物馆 人工智能生成内容 AIGC 文创符号化 文创产品 

分 类 号：G269.2[历史地理—考古学及博物馆学]