数智化赋能文旅深度融合发展:理论分析与实证检验  

Digital Intelligence Enabling Deep Integration Development of Culture and Tourism:Theoretical Analysis and Empirical Tests

作　　者：高静[1,2] 冯鲍[3] 黄爱莲 GAO Jing;FENG Bao;HUANG Ailian(School of Business,Guangxi University,Nanning Guangxi 530004,China;Zhengzhou Tourism College,Zhengzhou Henan 451464,China;School of Economics,Guangxi University,Nanning Guangxi 530004,China)

机构地区：[1]广西大学工商管理学院,广西南宁530004 [2]郑州旅游职业学院,河南郑州451464 [3]广西大学经济学院,广西南宁530004

出　　处：《技术经济与管理研究》2025年第3期50-55,共6页Journal of Technical Economics & Management

基　　金：国家社会科学基金项目(19BJY206)。

摘　　要：文旅深度融合是完善现代旅游业体系和建设旅游强国的必然要求,数智化正成为文旅深度融合的新动能和新引擎。遵循融合理念分别构建数智化与文旅融合发展的评价指标体系,选取2012—2022年中国30个省级面板数据,实证检验了数智化赋能文旅深度融合发展的影响效应和作用机制。研究发现:数智化可以显著促进文旅深度融合发展。中介机制检验表明,数智化可以分别通过推动科技创新、提高公共服务水平正向促进文旅深度融合发展。数智化赋能文旅深度融合发展的作用效果具有明显的区域异质性,在东部和中部地区促进作用较强,西部地区较弱。因此,为充分释放数智化的赋能效应,应重点聚力科技创新,提升公共服务水平。The deep integration of culture and tourism is an inevitable requirement for improving the modern tourism system and building a strong tourism country.Digital intelligence is becoming a new kinetic energy and a new engine for the deep integration of cult-ure and tourism.Following the concept of integration,the article constructs evaluation index systems for the level of digital intelligence and integrated development of culture and tourism respectively,and empirically examines the effect and mechanism of digital intelligence on the integrated development of culture and tourism by selecting the panel data of 30 provinces in China from 2012 to 2022.The results show that:Digital intelligence can significantly promote the deep integrated development of culture and tourism.The interm ediary mechanism suggests that digital intelligence can positively promote the development of deep integration of culture and tourism by promoting scientific and technological innovation and improving the level of public services,respectively.The effect of digital intelligence on the integrated development of culture and tourism has obvious regional heterogeneity,with a stronger role in the eastern and central regions and a weaker role in the western region.Therefore,in order to fully release the enabling effect of digital intelligence on the deep integration of culture and tourism,we should focus on scientific and technological innovation and improve the level of public services.

关 键 词：数智化 文旅深度融合 科技创新 公共服务水平 

分 类 号：F590[经济管理—旅游管理]