文化消费升级背景下国内Live House发展机遇、挑战与对策  

Opportunities,Challenges and Countermeasures for Development of Domestic Live House under the Background of Cultural Consumption Upgrading

作　　者：金希 JIN Xi(College of Humanities and Arts,Hunan University of Transportation Engineering,Hengyang 421001,China)

机构地区：[1]湖南交通工程学院人文艺术学院,湖南衡阳421001

出　　处：《长春大学学报》2025年第3期93-96,共4页Journal of Changchun University

基　　金：教育部“十四五”教育科研规划全国重点课题(JKU100159)。

摘　　要：随着社会经济水平的提升和文化消费观念的演进,公众对文化产品和服务的需求日益多样化和个性化,文化消费升级已成为推动现代服务业发展的重要动力。作为文化娱乐业态之一的Live House,在这一背景下迎来了新的发展机遇和挑战。通过深入分析文化消费升级的大环境下国内Live House所面临的机遇与挑战,提出符合自身的可持续发展策略,以期为国内Live House的未来发展提供有价值的参考。With the improvement of socio-economic level and the evolution of cultural consumption concepts,the public's demand for cultural products and services has become increasingly diverse and personalized.The cultural consumption upgrade has become an important driving force for promoting the development of modern service industries.As one of the cultural and entertainment formats,Live House is facing new opportunities and challenges in this context.By deeply analyzing the opportunities and challenges that domestic Live House faces under the environment of cultural consumption upgrade,this paper proposes sustainable development strategies,aiming to provide valuable references for the future development of domestic Live House.

关 键 词：文化消费升级 Live House 发展策略 

分 类 号：J69[艺术—音乐]