“中介”抑或“中轴”:算法可见性场景对小红书草根博主的内容生产与算法想象的影响机制研究  

"Intermediary"or"Axes":The Influence of Algorithms Visibility Scenes on RedNote Amateur Bloggers'Content Production and Algorithmic Imagination

作　　者：王琰 王鹏 洪浚浩[2] WANG Yan;WANG Peng;HONG Jun-hao

机构地区：[1]华侨大学新闻与传播学院,福建厦门361021 [2]美国纽约州立大学传播系,纽约州布法罗14260-1660

出　　处：《新闻大学》2025年第2期62-78,119,120,共19页Journalism Research

基　　金：国家社科基金项目“音乐传播政治化视域下的台湾青年身份认同研究”(21CWX029)。

摘　　要：数字时代的“可见性威胁”已转变为“不可见的威胁”。本研究采用数码民族志方法,以小红书草根博主为研究样本,探讨他们是如何围绕算法权力展开可见性争夺的。研究发现,小红书草根博主基于自身对算法逻辑感知的差异而发展出了中心化、边缘化、偏离化等差异化的算法想象方式,在算法的驯化机制的结构下不断“复颂”着“真诚展演”的消费主义文化“迷因”。这种算法想象方式在算法可见性场景的持续召唤、递归与进化中不断流动、循环与变迁,为算法主导下的消费主义文化书写提供了源源不断的流量支撑。In the digital age,visibility has become a scarce resource that platform content producers strive for.Thus,the"visible threat"has been transformed into an"invisible threat".Using the sample of amateur bloggers on rednote,this study employs digital ethnography method to explore how they compete for visibility around algorithmic power.The findings show that in the complex ecology of visibility contestation,rednote amateur bloggers constantly praise the consumerist cultural meme of"sincere performance"under the structure of domestication mechanism of the algorithm.They develop different modes of algorithmic imagination which include centralization,marginalization and deviation in the knowledge space of algorithms,based on the differing perceptions of algorithmic logic.These algorithm imagination modes are constantly flowing,circulating and changing in the continuous calling,recursion and evolution of algorithms.

关 键 词：小红书 草根博主 算法想象 可见性竞争 

分 类 号：G206.2[文化科学—传播学]