《黑神话:悟空》的海外传播三维  

Industry,Culture,Values:The Black Myth:Wukong's Overseas Communication in Three Dimensions

作　　者：王紫潼 周冰[1] 邓诗怡 WANG Zitong;ZHOU Bing;DENG Shiyi(School of Literature and Arts,Southwest University of Science and Technology,Mianyang Sichuan 621010,China)

机构地区：[1]西南科技大学文学与艺术学院,四川绵阳621010

出　　处：《曲靖师范学院学报》2025年第1期68-77,共10页Journal of Qujing Normal University

基　　金：国家社会科学基金重大招标项目“中国网络文学评价体系建构研究”(18ZDA283);西南科技大学研究生创新基金“人类境遇和未来书写——网络科幻小说的承续与新变”(24ycx1103)。

摘　　要：《黑神话:悟空》作为数字媒体,融合先进数字技术实现全球化产业创收;作为文化产品,面向世界彰显中国文化的美学底蕴,通过“西游”叙事权回归与游戏中的中式美学内嵌,让用户达成对中国传统优质文化认知;作为意识载体,它携带中国传统文化因子以游戏为媒介向世界用户娓娓道来,通过宗教符号诠释、“天命”哲学思考以及价值观导向,让游戏海外传播达成价值观认同。产业是能快速接受的信息,文化是潜移默化的改变,价值观是触及思想的意识。通过从产业、文化与价值观三个维度,《黑神话:悟空》在文化海外传播方面扮演重要角色,构建有力传播体系向世界传达价值观念。As a digital media,Black Myth:Wukong integrates advanced digital technology to achieve globalised industrial income generation!As a cultural product,it highlights the aesthetic heritage of Chinese culture to the world.Through the return of the narrative right of‘Journey to the West’and the embedding of Chinese aesthetics in the game,it allows the users to reach a high-quality traditional Chinese cultural cognition.And as a consciousness carrier,it carries the factor of traditional Chinese culture to the world users through the medium of the game.Through the interpretation of religious symbols,philosophical thinking on‘destiny’,and value orientation,it enables the overseas dissemination of the game to reach value recognition.Industry is the information that can be accepted quickly,culture is the subtle change,and values are the consciousness that touches the mind.Through the three dimensions of industry,culture and values,Black Myth:Goku plays an important role in overseas cultural communication and builds a powerful communication system to convey values to the world.

关 键 词：《黑神话:悟空》 游戏产业 文化海外传播 价值观 

分 类 号：I207[文学—中国文学]