基于文旅融合的徐州市汉文化特色品牌建设路径研究  

Research on the Path of Building Han Cultural Characteristic Brands in Xuzhou City Based on the Integration of Culture and Tourism

作　　者：李星汐 马璇[1] LI Xingxi;MA Xuan(Jiangsu Vocational Institute of Architectural Technology,Xuzhou Jiangsu,221116,China)

机构地区：[1]江苏建筑职业技术学院,江苏徐州221116

出　　处：《文化创新比较研究》2025年第6期68-72,共5页Comparative Study of Cultural Innovation

基　　金：2024年度江苏省高校哲学社会科学研究项目“乡村振兴视域下江苏省城乡融合时空差异特征及优化策略研究”(项目编号:2024SJYB0856)。

摘　　要：文旅融合发展是实现文化传承和打造城市特色品牌的重要途径。徐州作为汉文化的发源地,具有丰富的汉文化资源。根据汉文化资源的属性,在对徐州汉文化资源系统分类的基础上提炼汉文化元素。该文通过分析汉文化旅游资源建设现状和特征,从产业耦合、市场需求、城市空间等角度探讨汉文化旅游资源建设存在的主要问题,在此基础上以“产品—场景—事件”三位一体为切入点,从文旅融合新业态、开发文旅融合新载体、培育文旅融合新场所、营造文旅融合新环境、构建文旅融合新空间等方面提出徐州汉文化特色品牌建设路径。研究结论对于坚定文化自信,做大做强徐州汉文化特色品牌具有重要的参考意义。The integrated development of culture and tourism is an important way to achieve cultural inheritance and build urban characteristic brands.Xuzhou,as the birthplace of Han culture,has abundant Han cultural resources.Based on the attributes of Han cultural resources,this paper extracts Han cultural elements from the systematic classification of Han cultural resources in Xuzhou.By analyzing the current situation and characteristics of the construction of Han cultural tourism resources,this paper explores the main problems in the construction of Han cultural tourism resources from the perspectives of industry coupling,market demand,urban space,etc.Based on this,starting from the"product scene event"trinity,this paper proposes a path for the construction of Xuzhou's Han cultural characteristic brand from the aspects of integrating new formats of cultural and tourism,developing new carriers of cultural and tourism integration,cultivating new places for cultural and tourism integration,creating new environments for cultural and tourism integration,and constructing new spaces for cultural and tourism integration.The research conclusion has important reference significance for strengthening cultural confidence and expanding and strengthening Xuzhou's Han cultural characteristic brands.

关 键 词：文旅融合 汉文化 特色品牌 徐州 城市文化 建设路径 

分 类 号：G127[文化科学]