基于文本挖掘技术的郑州黄河文化旅游景区形象感知研究  

Research on Image Perception of Zhengzhou Yellow River Cultural Tourism Scenic Spots Based on Text Mining

作　　者：晋骏飞 JIN Junfei(Zhengzhou Software Vocational and Technical College,Zhengzhou Henan,451171,China)

机构地区：[1]郑州软件职业技术学院,河南郑州451171

出　　处：《文化创新比较研究》2025年第6期82-88,共7页Comparative Study of Cultural Innovation

基　　金：河南省哲学社会科学规划年度项目“幽默理解与生成视角下创造性语义解码与编码的认知神经机制研究”(课题编号:2023CYY037)。

摘　　要：游客的网络在线评价数据能够客观地反映其对旅游地的形象感知。该文聚焦4个具有代表性的郑州黄河文化旅游景区,以游客网络评论文本为语料进行文本挖掘,从游客的认知、情感等方面得出其对郑州黄河文化旅游景区的总体形象感知。结果表明:不同的黄河文化旅游景区较好地呈现出各自的特色与属性,游客对景区的认知与景区的自身定位较为符合;游客对郑州黄河文化旅游景区的认可度较高,整体旅游满意度较好,能够在游览中感受到黄河的自然壮美与黄河文化的深厚博大,也表现出了重游与推荐的意向;游客对郑州黄河文化旅游景区的整体评价较为积极,中性与负面评价较少,反映出郑州黄河文化旅游景区具有正面的旅游形象,然而,在设施与服务、环境治理、游览体验等方面仍存在一些亟待改善之处。The online comments of tourists can objectively reflect their perception of the image of the tourist destination.The article focuses on four representative tourist attractions of the Yellow River culture in Zhengzhou,and conducts text mining using the online comments of tourists as the corpus.It draws conclusions about the overall image perception of the Yellow River culture tourist attractions in Zhengzhou from the cognitive and emotional aspects of tourists.The results showed the following.(1)Different Yellow River cultural tourism scenic spots better present their own characteristics and attributes,and tourists'perceptions of the scenic spots are more consistent with their own positioning.(2)Tourists have a high degree of recognition of Zhengzhou Yellow River cultural tourism scenic spots,and their overall tourism satisfaction is good.They can feel the natural beauty of the Yellow River and the profoundness of the Yellow River culture during their visit,and also show their intention to revisit and recommend it.(3)Tourists have a positive overall evaluation of Zhengzhou Yellow River cultural tourism scenic spots,with relatively few neutral and negative evaluations,reflecting the positive tourism image of Zhengzhou Yellow River cultural tourism scenic spots.However,there are still areas that need to be improved in terms of facilities and services,environmental governance,and tour experience.

关 键 词：郑州黄河文化旅游景区 旅游形象感知 网络评价 文本挖掘 认知 情感 

分 类 号：G127[文化科学]