社交机器人的意识形态传播及其启示  

Ideological Propagation of Social Bots and Its Implications

作　　者：邢国忠 赖希然 XING Guozhong;LAI Xiran(School of Marxism,Beijing Normal University,Beijing 100875,China)

机构地区：[1]北京师范大学马克思主义学院,北京100875

出　　处：《探索》2025年第2期129-140,共12页Probe

基　　金：国家社会科学基金重点项目“马克思主义人民观及当代阐释研究”(24AZD036),项目负责人:邢国忠。

摘　　要：新型数字化社会结构的形成和持续发展,为社交机器人的流通创造了巨大的市场。新型社交机器人展现出自动化传播内容、社交性搭建网络、中介性融入社会的特性,使其在信息传播中扮演着日益重要的角色。然而,社交机器人在传播虚假信息、参与热点议题以及传播政治信息等方面的行为,也对意识形态安全构成了潜在威胁。具体而言,社交机器人可能通过垄断意识形态传播源头、解构意识形态原有内涵、干预主流意识形态传播及塑造意识形态对象感知等方式,引发意识形态传播风险。对此,应在全面分析社交机器人对意识形态安全影响的作用机制的基础上构建多维度的治理策略:提升敏捷治理效能,通过技术手段监测和识别社交机器人的恶意行为及时阻断其对舆论生态的负面影响;提高公众科技素养,增强公众对社交机器人行为的辨识能力;优化制度规范设计,清晰界定社交机器人的使用范畴与责任归属,确保其运作符合法律法规和道德规范;强化社会心态管理,通过积极的舆论引导和心理疏导,缓解因社交机器人引发的公众焦虑及社会对立情绪。如此,不仅能够有效管理社交机器人可能诱发的潜在意识形态风险,确保其在可控的边界内发挥作用,还能进一步推动我国意识形态安全建设,系统性提升防范和化解意识形态风险方面的能力。The formation and sustained development of new digital social structures have created a vast market for the circulation of social bots.These advanced social bots exhibit characteristics such as automated content dissemination,social network construction,and intermediary integration into society,thereby playing an increasingly significant role in information dissemination.However,the behaviors of social bots in spreading false information,engaging in trending topics,and disseminating political messages also pose potential threats to ideological security.Specifically,social bots may cause ideological dissemination risks by monopolizing the source of ideological dissemination,deconstructing the original connotation of ideology,interfering with the dissemination of mainstream ideology,and shaping the perception of ideological objects.To address these challenges,it is imperative to construct multi-dimensional governance strategies based on a comprehensive analysis of the mechanisms through which social bots impact ideological security.Firstly,the effectiveness of agile governance should be enhanced by employing technological means to monitor and identify the malicious activities of social bots,thereby promptly mitigating their negative impact on the public opinion environment.Secondly,public technological literacy should be improved to strengthen individuals’ability to recognize and discern the behaviors of social bots.Thirdly,institutional and regulatory frameworks should be optimized to clearly define the scope of social bots’usage and the attribution of responsibilities,ensuring their operations comply with legal and ethical norms.Fourthly,social mindset management should be reinforced by fostering positive public opinion guidance and psychological counseling to alleviate public anxiety and societal polarization induced by social bots.By implementing these strategies,not only can the potential ideological risks posed by social bots be effectively managed within a controllable framework,but the overall ideologic

关 键 词：社交机器人 政治机器人 意识形态安全 传播风险 智能治理 

分 类 号：D64[政治法律—政治学]