图绘女性体育:近代报刊中女性体育的视觉建构与修辞实践  

Female Sports in Illustration:Visual Construction and Rhetoric Practice of Female Sports in Modern Newspapers and Pictorials

作　　者：俞鹏飞 杨成波[3] YU Pengfei;YANG Chengbo(Sports Science Post-doctoral Mobile Station of Chengdu Sport University,Chengdu Sichuan,610041;School of Physical Education,Anhui Normal University,Wuhu Anhui 241002;Chengdu Sports University,Chengdu Sichuan,610041)

机构地区：[1]成都体育学院体育学博士后科研流动站,四川成都610041 [2]安徽师范大学体育学院,安徽芜湖241002 [3]成都体育学院,四川成都610041

出　　处：《成都体育学院学报》2025年第1期128-138,共11页Journal of Chengdu Sport University

基　　金：国家社科基金西部项目“新时代中国特色体育话语体系的理论解构与路径建构研究”(20XTY003);国家社科基金青年项目“中国近代体育图像新闻传播史研究(1840—1949)”(23CTY015);安徽省社科基金青年项目“新媒体时代安徽优秀传统体育文化传播与发展研究”(AHSKQ2021D84)。

摘　　要：近代以来中国女性对体育的态度及实践发生了巨变,报刊是这一转变的见证者和推动者。考察近代女性体育的观念变迁和具体变化,离不开报刊图像让其得以“可见”和“认同”。文章通过对《良友》和《勤奋体育月报》的图像分析发现:报刊图像塑造出女性的运动健康美、竞赛风采和时尚体育3种话语。同时,在消费主义和民族主义浪潮下,图像又建构了中西冲突、男女有别和摩登女性3种批判性视觉话语。最后,在图像框架、身体标出和文化意象等视觉修辞方式中,营造良好舆论基础,实现公众对女性体育的“认可”,进而完成女性体育现代性的图像建构。Female sports underwent great changes in modern times,and newspapers and periodicals are the witnesses and promoters of these changes.To investigate the evolution and changes in the concept of modern female sports,we can not make them“visible”and“identified”without referring to images.Our analysis on the female images in the pictorials“Good Friends”and“Diligent Sports Monthly”indicates that the newspaper images constructed three kinds of discourses on female sports:health beauty,competition style and fashion sports.At the same time,under the tide of consumerism and nationalism,images replaced female sports symbols and constructed three kinds of critical discourses:the conflict between China and the West,the difference between men and women,and modern women.Besides,the employment of the visual rhetoric of image frame,body marking and cultural image helped lay a good public opinion foundation for the public’s“recognition”of female sports,thus achieving the image construction of female sports modernity.

关 键 词：视觉现代性 近代报刊 女性体育 视觉修辞 

分 类 号：G812.9[文化科学—体育学]