基于数据思维的服装产品生命周期实证分析  

Empirical research of garment product life cycle based on data thinking

作　　者：刘丽娴[1,2,3] 王贺林 李浩[1,2,3] 郑泽宇 LIU Lixian;WANG Helin;LI Hao;ZHENG Zeyu(Silk and Fashion Culture Center,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China;International Institute of Fashion Technology,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 311199,China;Zhejinag-France Digital Fashion Joint Laboratory,Zhejiang Sci-Tech University,Hangzhou,Zhejiang 310018,China;Hangzhou Zhiyi Technology Co.,Ltd.,Hangzhou,Zhejiang 311199,China)

机构地区：[1]浙江理工大学浙江省丝绸与时尚文化研究中心,浙江杭州310018 [2]浙江理工大学马兰戈尼时尚设计学院(国际时装技术学院),浙江杭州311199 [3]浙江理工大学浙江-法国数字时尚联合实验室,浙江杭州310018 [4]杭州知衣科技有限公司,浙江杭州311199

出　　处：《毛纺科技》2025年第3期94-100,共7页Wool Textile Journal

基　　金：中央引导地方科技发展资金项目(2023ZY1029);浙江省“尖兵领雁+X”科技计划项目(2025C03012)。

摘　　要：为帮助服装品牌提高设计效率,提升品牌市场竞争力,在已有产品生命周期理论研究的基础上,借助知衣科技智能平台,以卫衣单品为典型,以8个代表性品牌的80款女装连帽卫衣的近30万销量数据作为研究样本,采用数据分析和拟合方法,探讨互联网时代服装行业产品生命周期类型及其特点。研究结果表明:传统服装行业产品生命周期类型在当下服装行业仍具适用性,此外还呈现前期变异、中期变异和后期变异3种变异类型,且各生命周期类型卫衣产品在图案、工艺、色彩、细节设计上存在类型特征。In order to help clothing brands improve design efficiency and enhance brand market competitiveness.On the basis of the existing product life cycle theory research,with the help of the intelligent platform of Zhiyi technology,taking hoodie as a typical product and taking nearly 300,000 sales data of 80 types of women′s hooded hoodies from 8 representative brands as research samples,data analysis and fitting methods were adopted to explore the product life cycle types and characteristics of the clothing industry in the Internet era.The research results show that:the traditional clothing industry product life cycle type is still applicable in the current clothing industry,in addition,there are also three types of variation,such as early variation,middle variation and late variation,and each life cycle type of hoodie products has type characteristics in pattern,process,color and detail design,so as to provide a reference for clothing brand design and production.

关 键 词：服装产品 生命周期 数据思维 卫衣 服装品牌 

分 类 号：TS941[轻工技术与工程—服装设计与工程]