双积分政策下汽车制造商动态定价策略研究  

Dynamic Pricing Strategy for the Vehicle Manufacturer under Dual Credit Policy

作　　者：徐超[1] XU Chao(School of Modern Post,Xi’an University of Posts and Telecommunications,Xi’an 710061)

机构地区：[1]西安邮电大学现代邮政学院,西安710061

出　　处：《工程数学学报》2025年第2期263-276,共14页Chinese Journal of Engineering Mathematics

基　　金：陕西省自然科学基础研究计划(2022JQ-726);陕西省教育厅项目(21JK0920);陕西省哲学社会科学研究专项(2023QN0098)。

摘　　要：考虑一个汽车制造商在有限销售期内同时销售燃油汽车和新能源汽车。在每一期,企业需要同时决定燃油汽车销售价格和新能源汽车销售价格。在双积分政策下,企业每生产一台燃油车,将产生相应负积分。企业每生产一台新能源汽车,将产生相应的正积分。基于随机动态规划方法,建立了双积分政策下汽车制造商的动态定价决策模型。通过对模型的分析发现,当企业使用动态定价策略时,双积分政策仍然可以促进新能源汽车的推广。此外,企业所持有积分数量对企业利润和定价决策存在影响。当所持有积分增加时,企业将提高新能源汽车销售价格,降低燃油汽车销售价格,同时企业的利润增加。成本分析表明,在双积分政策下,降低燃油汽车或新能源汽车生产成本,均可以促进新能源汽车的销售。Consider a vehicle manufacturer selling the fuel vehicle and new energy vehicle during thefinite selling horizon.In each period,thefirm needs to decide the prices of the fuel vehicle and the new energy vehicle simultaneously.Under the dual credit policy,thefirm generates negative credit when producing the fuel vehicle,and generates positive credit when producing the new energy product.Based on the stochastic dynamic programming approach,we propose the dynamic pricing decision model under dual credit policy.Through the theoretical analysis,we prove that the dual credit policy can still promote the popularization of new energy vehicle whenfirm adopts the dynamic pricing strategy.Besides,the credit of thefirm will impact thefirm’s profit and optimal pricing decisions.When the credit increases,thefirm will increase the price of the new energy vehicle,and decrease the price of the fuel vehicle,and thefirm’s profit increases.The cost analysis reveals that under the dual credit policy,thefirm can expand the sales of new energy vehicle by reducing the manufacturing cost of fuel vehicle and new energy vehicle.

关 键 词：双积分政策 燃油汽车 新能源汽车 动态定价 随机动态规划 

分 类 号：C934[经济管理—管理学]