唐昭陵文化视域下的任池村石榴品牌视觉形象设计研究  

Research on the Visual Image Design of Renchi Village Pomegranate Brand under the Cultural Perspective of Tang Zhaoling

作　　者：华山 HUA Shan(Shaanxi Normal University,Xi'an 710000,China)

机构地区：[1]陕西师范大学,陕西西安710000

出　　处：《鞋类工艺与设计》2025年第6期183-185,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：坐落于陕西省唐昭陵下的任池村是重点旅游目的地之一,本研究旨在以陕西任池村石榴品牌视觉形象设计研究为主题,以分析该村落的地域特色及人文内涵,并结合该村落石榴农产品的优势进行设计实践,以解决该村落目前石榴产业无品牌现状,希望基于此打造出具有任池村特色的石榴品牌视觉形象,为当地农产业经济发展助力。Renchi Village,located under the Tang Zhaoling Tomb in Shaanxi Province,is one of the key tourist destinations.This study aims to take the visual image design of pomegranate brand of Renchi Village in Shaanxi Province as the theme,analyze the regional characteristics and humanistic connotation of the village,and combine the advantages of pomegranate agricultural products of the village to carry out design practice,so as to solve the current situation of the village's pomegranate industry without brand.Based on this,we hope to create a pomegranate brand visual image with Renchi village characteristics,and help the local agricultural industry economic development.

关 键 词：品牌 视觉形象设计 任池村石榴 

分 类 号：J524.3[艺术—艺术设计]