基于符号学理论的漳州木板年画文创产品设计研究  

Research on the Cultural and Creative Product Design of Zhangzhou Wooden New Year Pictures based on Semiology Theory

作　　者：耿永强 GENG Yongqiang(Xiamen Academy of Arts and Design,Fuzhou University,Xiamen 361021,China)

机构地区：[1]福州大学厦门工艺美术学院,福建厦门361021

出　　处：《鞋类工艺与设计》2025年第6期189-191,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：本文基于索绪尔符号学理论,采取文献与实物研究相结合、理论研究与设计实践并行的方法,对于漳州木版年画形象纹样的“能指”方面进行解析,包括纹样的造型语言、色彩原理和构图原理来挖掘漳州木版年画纹样的“所指”方面,主要包括象征意义、内涵文化、审美价值等深层次的信息。通过年画图形的设计创新及在香薰文创设计中的应用,创新漳州木版年画的转换途径,提升漳州木版年画文化的影响力,推动乡村振兴进程,推动漳州木板年画纹样的发展传承与创新应用。the article is based on sosure semiotics theory,combining literature and physical research,theoretical research and design practice parallel method,for Zhangzhou woodcut pictures image pattern“can”analysis,including the pattern of language,color principle and composition principle to dig Zhangzhou woodcut pattern“referred to”,mainly including symbolic meaning,containing culture,aesthetic value and other deep information.Through the design innovation of New Year painting graphics and the application in the design of fragrant culture,the transformation way of Zhangzhou wood-block prints will be innovated,the influence of Zhangzhou wood-block New Year prints will be enhanced,the process of rural revitalization will be promoted,and the development,inheritance and innovative application of Zhangzhou New Year prints will be promoted.

关 键 词：索绪尔符号学 漳州木板年画 五行山墙 文创设计 

分 类 号：J524.3[艺术—艺术设计]