清明上河园旅游文创设计的探索与实践  

Exploration and Practice of Tourism Cultural and Creative Design in Qingming Shanghe Park

作　　者：张梦婷 王峥[1] ZHANG Mengting;WANG Zheng(He'nan University of Technology,Zhengzhou 450001,China)

机构地区：[1]河南工业大学,河南郑州450001

出　　处：《鞋类工艺与设计》2025年第6期195-197,共3页SHOES TECHNOLOGY AND DESIGN

摘　　要：在文化IP与食玩设计飞速发展背景下,各大旅游景点、历史博物馆等利用新媒体营销和产品设计推陈出新。因此,文化创意产品也有很大的市场前景。本文旨在结合清明上河园相关文化内涵,设计出一款针对清明上河园景区设计的文创食玩衍生产品,以选用园区内各个景点和大宋历史文化、故事等的人物、建筑的原始造型为基础,通过对外观形态、特征的提取,对旅游纪念品的调研与分析,完成食玩与棋牌游戏的设计,以及对于景区文化创意产品的创新设计。希望能让用户感受到食玩与文化的魅力,以期为清明上河园乃至其他历史文化景区的旅游文创产品开发提供参考。In the context of the rapid development of cultural IP and food and play design,major tourist attractions and history museums are using new media marketing and product design to innovate.Therefore,cultural and creative products also have great market prospects.Based on the original shapes of the characters and buildings of various scenic spots in the park and the history,culture and culture of the Great Song Dynasty,stories,etc.,through the extraction of appearance and characteristics,the research and analysis of tourist souvenirs,the design of food games and chess and card games,as well as the innovative design of cultural and creative products in the scenic spot.It is hoped that users can feel the charm of food,play and culture,in order to provide reference for the development of tourism cultural and creative products in Qingming Shanghe Park and other historical and cultural scenic spots.

关 键 词：清明上河园 旅游文创设计 文化传承 

分 类 号：TB472[一般工业技术—工业设计]