20世纪初烟画中的中、英、泰三国行业百态——以佛山市博物馆藏烟画为例  

Various Industries of China,Britain and Thailand on Cigarette Cards in the Early 20th Century:A Case Study of Foshan Museum Collection

作　　者：许晓静 Xu Xiaojing

机构地区：[1]佛山市博物馆

出　　处：《艺术与民俗》2025年第1期32-40,31,共10页Journal of Arts and Folklore

摘　　要：佛山市博物馆收藏了8000余枚清末至民国时期的烟画,分别由40多家中外烟草公司发行。其中,有3套行业主题的烟画皆由20世纪国际烟草巨头英美烟公司发行,上面分别绘制了中、英、泰三国的市井营生和人物图案,以各具特色的图像和文字展示了20世纪初三个国家的行业风格、商业经济和民俗文化,其图像构成和表达范式非常丰富。烟画既是烟草企业将广告宣传和市场营销结合起来的一种促销策略,也是反映经济文化进程的实证资料之一,与当地的历史渊源、发展进程和文化实力密切相关。Foshan Museum houses a collection of more than 8,oo0 cigarette cards from the late Qing dynasty to the Republic of China,issued from more than forty Chinese and foreign tobacco companies.Among them are three sets of cigarette cards featuring various occupations that were issued by the British-American Tobacco Company,an international tobacco giant in the 2oth century.Respectively containing various market business and characters in China,Britain,and Thailand in distinctive images and texts,the three sets portray the industry,business economy,and folk culture of the three countries in the early 2oth century.They are rich in the image composition and expressive formats.Cigarette cards serve as a promotional strategy where tobacco companies combine advertising with marketing.They are also deeply connected to the local historical roots,development,and cultural significance.As such,they provide valuable empirical evidence that refects the evolution ofboththe economy and culture.

关 键 词：行业烟画 《百业图》 《伦敦的叫卖》 泰国烟画 市井经济 

分 类 号：G269.2[历史地理—考古学及博物馆学] J524.1[艺术—艺术设计]