文旅热背景下城市形象的社会信息叙事研究  

Research on the Social Information Narrative of City Image in the Context of Cultural Tourism Boom

作　　者：赖冬秀 蔡东伟 LAI Dongxiu;CAI Dongwei(School of Marxism,East China University of Technology,Nanchang 330000,Jiangxi,China)

机构地区：[1]东华理工大学马克思主义学院,南昌330013

出　　处：《景德镇学院学报》2025年第1期88-94,共7页Journal of JingDeZhen University

基　　金：国家社科基金项目(西部)(23XDJ021);江西省哲学社会科学重点研究基地项目(23ZXSKJD23);江西省教育规划项目(22YB083)。

摘　　要：城市形象,作为城市文化的外在展现,承载着深厚的历史烙印。在文旅热潮中,社会信息叙事为城市形象的构建与传播提供了新的视角与动力。城市形象的叙事建构不仅是对内的,更是对外的。创新城市形象叙事,既需要借助跨媒体叙事扩展城市形象的辐射面,又需要公众的广泛参与,同时立足于城市品牌叙事的真实性。这不仅是城市持续发展的内在需要,更是对外展现城市独特魅力、提升城市综合竞争力的重要途径。City image,as the external manifestation of city culture,carries a profound historical imprint.In the cultural tourism boom,social information narrative provides a new perspective and impetus for the construction and dissemination of urban image.The narrative construction of city image is not only for the inward,but for the outward.Innovative city image narrative not only needs wide radius of the city image with the help of cross-media narrative,but also requires extensive public participation.Besides,all that needs to be based on genuine brand narrative of the city concerned.This is not only an intrinsic need for sustainable development of the city,but also an important way to show the unique charm of the city to the outside world and enhance the comprehensive competitiveness of the city.

关 键 词：城市形象 社会信息叙事 建构传播 

分 类 号：G206[文化科学—传播学]