考虑海运延误的跨境电商出口产品定价研究  

Study on the Pricing of Cross-Border E-Commerce Export Products Considering Sea Shipping Delays

作　　者：徐雅男 秦岚 XU Yanan;QIN Lan(Zhejiang Wanli University,Ningbo Zhejiang 315100)

机构地区：[1]浙江万里学院,浙江宁波315100

出　　处：《浙江万里学院学报》2025年第2期10-17,共8页Journal of Zhejiang Wanli University

基　　金：浙江省哲学社会科学规划课题“数据驱动下浙江省跨境电商供应链风险预警研究”(23NDJC256YB)。

摘　　要：随着跨境电商的快速发展和客户中心理念的强化,物流延误问题在供应链管理中愈发值得关注。由于跨境电商供应链物流效率的快速提升,消费者对物流服务速度的要求也持续增加,海运延误造成的交付延迟进一步影响了客户需求,因而在考虑海运延误情形下的跨境电商产品定价策略成为跨境电商供应链中亟待解决的问题。文章旨在探讨在跨境电商供应链发生海运延误的情况下,如何制定最优产品定价以实现出口厂商利润最大化。文章基于跨境电商供应链海运延误带来的消费者需求变化,建立定价模型并分析考虑延误的最优定价,通过仿真分析了跨境电商供应链产品定价的影响因素及其作用机理,为跨境电商供应链定价提供理论支持。With the rapid development of cross-border e-commerce and the strengthening of the concept of a customer center,the problem of logistics delay deserves more and more attention in supply chain management.Due to the cross-border electricity,the rapid improvement of supply chain logistics efficiency,consumer demand for logistics service speed also increased,shipping delays further affect the customer demand,thus considering the shipping delay of cross-border electricity product pricing strategy become cross-border electricity problems to be solved in the supply chain.This study explores how to develop optimal product pricing to maximize profits for export manufacturers in the event of sea shipping delays in the cross-border e-commerce supply chain.Cross-border are considered in this paper For the change of consumer demand caused by the shipping delay of e-commerce supply chain,establish the pricing model and analyze the optimal pricing considering the delay,analyze the influencing factors and mechanism of the pricing of cross-border e-commerce supply-chain through simulation,and provide support for the pricing of cross-border e-commerce supply chain through the research results.

关 键 词：定价策略 甩柜 海运延误 跨境物流 

分 类 号：F740.3[经济管理—国际贸易]