数字化视域下乡村文化旅游产业转型升级路径研究  

Research on the Pathways for Transformation and Upgrading of Rural Cultural Tourism Industry under the Perspective of Digitalization

作　　者：陈波 CHEN Bo(Wuhan Tourism School,Wuhan 430000,China)

机构地区：[1]武汉旅游学校,武汉430000

出　　处：《高科技与产业化》2025年第2期77-79,共3页High-Technology & Commercialization

摘　　要：随着数字化技术的发展,乡村文化旅游产业正面临转型升级的需求。本文基于数字化视角,探讨了乡村文旅产业转型升级的内涵、特征及面临的问题,并提出了相应的解决路径。研究指出,通过构建数字化基础设施、建立文旅大数据资源共享机制以及优化智慧营销策略,可以有效促进乡村文旅产业的高质量发展。With the development of digital technology,the rural cultural tourism industry is facing the need for transformation and upgrading.This paper,from a digital perspective,explores the connotation,characteristics,and challenges faced by the transformation and upgrading of the rural cultural tourism industry,and proposes corresponding solutions.The research indicates that by constructing digital infrastructure,establishing a data sharing mechanism for cultural tourism,and optimizing smart marketing strategies,the high-quality development of the rural cultural tourism industry can be effectively promoted.

关 键 词：数字化转型 乡村文旅 智慧营销 大数据共享 

分 类 号：F42[经济管理—产业经济]