人工智能对提升西安文旅品牌新质生产力的路径探索  

Artificial intelligence explores the path of improving the new quality productivity of Xi’an cultural tourism brand

作　　者：黄孟芳 赵旗 Huang Mengfang;Zhao Qi

机构地区：[1]西北大学艺术学院 [2]中国广告协会学术与教育工作委员会

出　　处：《现代广告》2025年第5期38-43,共6页Modern Advertising

摘　　要：在人工智能蓬勃发展的当下,西安文旅品牌通过人工智能赋能新质生产力的探索极具意义。西安拥有丰富的历史文化资源,如兵马俑、古城墙、大雁塔等,以及秦腔、皮影戏等民俗文化。人工智能推动了这些资源的智能化转型,通过智慧文旅大数据平台精准预测流量、推荐导览,优化营销传播策略。此外,人工智能还助力文物保护与旅游场景智能化,融合非遗传承与现代商业。政策全方位支持产业发展,多产业跨界融合激发活力,国际交流活动与传播渠道拓展了西安的国际影响力。这些举措全方位激活了新质生产力,助力西安文旅迈向新高度,实现城市综合发展。At a time when artificial intelligence is booming,it is of great significance for Xi’an cultural tourism brand to explore new quality productivity through artificial intelligence.Xi’an has rich historical and cultural resources,such as the Terracotta Warriors,the ancient city wall,the Big Wild Goose Pagoda,etc.,as well as folk culture such as Qin dialect and shadow puppetry.Artificial intelligence has promoted the intelligent transformation of these resources,accurately predicting traffic,recommending guides,and optimizing marketing communication strategies through the smart cultural tourism big data platform.In addition,artificial intelligence also helps the protection of cultural relics and the intelligence of tourism scenes,integrating intangible cultural heritage and modern commerce.Policies support industrial development in an all-round way,multi-industry cross-border integration stimulates vitality,and international exchange activities and communication channels have expanded Xi’an’s international influence.These measures have activated the new quality productivity in an all-round way,helped Xi’an’s cultural tourism to a new height,and realized the comprehensive development of the city.

关 键 词：人工智能文旅品牌 新质生产力数字化 可持续发展 

分 类 号：F42[经济管理—产业经济]