汽车制造业数字化转型路径与案例分析——以比亚迪集团为例  

Digital Transformation Path and Case Study of Automobile Manufacturing Industry——A Case Study of BYD Group

作　　者：周子旋 张倩 Zhou Zixuan;Zhang Qian

机构地区：[1]国家税务总局税务干部学院(长沙),湖南长沙410116

出　　处：《时代汽车》2025年第8期25-27,共3页Auto Time

摘　　要：随着科技的飞速发展,数字化转型已成为汽车制造业提升竞争力、优化生产流程、提高产品质量和满足消费者多样化需求的重要途径。本文旨在探讨汽车制造业在数字化转型过程中的关键路径与成功案例,通过对数字化转型路径的深入分析和实际案例的研究,本文解析了比亚迪集团数字化转型的路径,分别为组织机构优化,践行数字化战略;业务流程变革,发展数字化制造;技术能力革新,推进数字化研发;商业模式转型,加强数字化营销与服务等,未来,汽车制造业的数字化转型将更加注重技术与业务的深度融合,推动生产模式向大规模定制化转变,同时强化供应链上下游的协同合作,构建更加紧密、高效的产业生态系统。With the rapid development of science and technology,digital transformation has become an important way for the automobile manufacturing industry to enhance competitiveness,optimize production processes,improve product quality and meet the diverse needs of consumers.Through the in-depth analysis of the digital transformation path and the study of actual cases,this paper analyzes the path of BYD Group's digital transformation,which is to optimize the organization and practice the digital strategy,business process reform and development of digital manufacturing,and to promote digital R&D of the technological capability innovation.In the future,the digital transformation of the automobile manufacturing industry will pay more attention to the deep integration of technology and business,promote the transformation of production mode to mass customization,and strengthen the collaboration between the upstream and downstream of the supply chain to build a closer and more efficient industrial ecosystem.

关 键 词：汽车制造业 数字化转型 转型路径 案例分析 

分 类 号：F42[经济管理—产业经济]