“红极一时”还是“红极一世”:网红旅游城市的内在吸引力及其生成机制  

Ephemeral fad or enduring fame:the intrinsic appeal and formation mechanism of internet celebrity tourism cities

作　　者：鲁方圆 张郴[1,2] 曹浩宇 黄震方 徐敏[3] LU Fangyuan;ZHANG Chen;CAO Haoyu;HUANG Zhenfang;XU Min(School of Geography,Nanjing Normal University,Nanjing 210023;Jiangsu Center for Collaborative Innovation in Geographical Information Resource Development and Application,Nanjing 210023;School of Humanities,Jinling Institute of Technology,Nanjing 210038,China)

机构地区：[1]南京师范大学地理科学学院,江苏南京210023 [2]江苏省地理信息资源开发与利用协同创新中心,江苏南京210023 [3]金陵科技学院人文学院,江苏南京210038

出　　处：《地理与地理信息科学》2025年第2期145-151,共7页Geography and Geo-Information Science

基　　金：国家自然科学基金项目“基于机器学习的城市旅游地三元空间交互机制及协同响应模式研究”(41871141);国家自然科学基金项目“流动性视角的公路交通与旅游景区时空关联及耦合机制--以江苏省为例”(42071175);国家自然科学基金项目“基于地理位置数据分析的游客流动复杂网络多尺度演化及其组织模式--以长三角地区为例”(42101233);江苏省研究生科研创新计划项目“基于深度学习的黄土高原地貌分类研究”(KYCX24_1834)。

摘　　要：网红旅游城市作为新文旅时代与网络时代交汇的产物,反映了旅游者的新型体验需求和行为模式。该文选取现象级网红旅游城市淄博为案例地,以旅游网络文本为数据源,借鉴双因素理论框架构建CNN-BiLSTM-ATT深度学习模型,挖掘网红旅游城市的吸引特征、特征层级及其形成机制。研究发现:①网红旅游城市的吸引力包含内外两个层级,外在感官吸引层主要为旅游者可直接感知到的地方元素,内在情感吸引层则是旅游者通过当地文化氛围体验而引发的情感共鸣;②外在感官吸引层按照吸引力的重要程度可分为历史文化、地方饮食、市民风貌、自然景观和公共治理5个维度,内在情感吸引层依据氛围感知包含松弛感、愉悦感和新鲜感3个维度;③内在情感吸引层是当下城市旅游地的核心和最终吸引所在,由不同维度的外在感官吸引层元素聚合而成。研究结果可揭示新文旅时代和网络时代背景下新型旅游者体验需求特征,进而为当下国内城市旅游地的核心吸引力打造和高质量、可持续发展提供有效策略。Internet celebrity tourism cities,emerging at the intersection of the cultural tourism era and the digital age,reflect the evolving experiential needs and behavioral patterns of modern tourists.This paper takes Zibo as a case study of internet celebrity tourism city,uses tourism-related online texts as the primary data source,and constructs a CNN-BiLSTM-ATT deep learning model based on the dual-factor theory framework to investigate the attraction features,hierarchical structures,and formation mechanisms that characterize these internet celebrity tourism cities.It is found as follows.①The attractiveness of internet celebrity tourism cities includes two levels:external sensory attraction,which encompasses tangible scenic elements directly perceived by tourists,and internal emotional attraction,which refers to the emotional resonance evoked by the local cultural atmosphere.②External sensory attraction can be categorized into five dimensions ranked by importance:historical culture,local cuisine,citizen style,natural landscapes,and public governance.Internal emotional attraction encompasses three dimensions of emotional experience relaxation,pleasure,and novelty driven by atmospheric perception.③Internal emotional attraction serves as the core and ultimate appeal of urban tourist destinations,synthesizing elements from the external sensory attraction dimensions.This study illuminates the characteristics of evolving tourist experiential demands in the context of the cultural tourism era and the digital age.The findings provide strategic insights for developing core attractions and fostering high-quality,sustainable growth of domestic urban tourist destinations.

关 键 词：吸引力 生成机制 城市旅游地 网红现象 深度学习 

分 类 号：F592.7[经济管理—旅游管理]