沉浸式体验设计的语言学方法初探  

An Initial Probe into Linguistic Approaches in Immersive Experience Design

作　　者：余艾琪 YU Aiqi(School of Art,Panzhihua University,Panzhihua 617000,Sichuan)

机构地区：[1]攀枝花学院艺术学院,四川攀枝花617000

出　　处：《攀枝花学院学报》2025年第2期111-118,共8页Journal of Panzhihua University

基　　金：2022年度四川省社科规划项目一般项目“自媒体视域下四川省高校思政教育抵制网络历史虚无主义思潮侵袭的长效机制研究”(SC22B152);2022年度四川省社科规划项目一般项目“新时代四川高校掌牢意识形态工作领导权研究”(SC22B153);四川网络文化研究中心2021年度一般项目“区块链技术融入高校网络思政教育的路径研究”(WLWH21-5)。

摘　　要：基于现有文献分析,沉浸式体验设计研究虽然较为前沿,但其理论基础仍显不足。通过文献研究与案例分析,提出并论述了沉浸式体验设计的三个基础理论:设计语言学、格式塔心理学和空间叙事。设计语言学将语言学与设计学结合,探讨视觉要素在沉浸式体验中的符号运用与语义表达;格式塔心理学强调整体性、图底关系及视觉力场等原则对感官整合的影响;空间叙事聚焦于通过空间媒介传递故事主题,形成线性或非线性叙事。研究创新在于融合多学科视角,尤其是提出设计语言学这一新概念,以构建沉浸式体验设计的系统化理论框架。相关理论的应用不仅为沉浸式体验的设计提供理论支持,还为实践案例的优化指明方向,展示了从视觉、感知到空间的全面交互设计方法。Based on an analysis of existing literature,research on immersive experience design,despite of its position as research forefront,still lacks a robust theoretical foundation.By means of literature review and case studies,this paper proposes and discusses three foundational theories for immersive experience design:design linguistics,Gestalt psychology,and spatial narrative.Design linguistics integrates linguistics and design,exploring the symbolic use and semantic expression of visual elements in immersive experiences.Gestalt psychology emphasizes principles such as wholeness,figure-ground relationships,and visual force fields,which influence sensory integration.Spatial narrative focuses on conveying story themes through spatial media,forming linear or non-linear narratives.The innovation of this study lies in the integration of multidisciplinary perspectives,particularly the introduction of design linguistics as a new concept,to establish a systematic theoretical framework for immersive experience design.The application of these theories not only provides theoretical support for immersive experience design but also offers guidance for optimizing practical cases,demonstrating a comprehensive approach to interaction design from visual,perceptual,and spatial perspectives.

关 键 词：沉浸式体验 设计语言学 格式塔心理学 空间叙事 理论创新 

分 类 号：H0[语言文字—语言学] J505[艺术—艺术设计]