数字媒介时代健身直播秀传播的典型特征、衍生问题与发展路径  

The Generation Context,Typical Features,Derivative Issues,and Corresponding Strategies of Fitness Live Shows in the Digital Media Era

作　　者：徐磊[1] 王锴 任礼姝 黄东亚[3] XU Lei;WANG Kai;REN Li-shu;HUANG Dong-ya

机构地区：[1]盐城师范学院体育学院,江苏盐城224002 [2]盐城师范学院文学院,江苏盐城224002 [3]南京铁道职业技术学院体育教学部,江苏南京210031

出　　处：《哈尔滨体育学院学报》2025年第2期1-8,共8页Journal of Harbin Sport University

基　　金：国家社会科学基金一般项目(编号:24BTY012);江苏省社会科学基金一般项目(编号:24TYB001);江苏高校哲学社会科学研究重大项目(编号:2024SJZD140);江苏省高校“青蓝工程”人才资助(编号:2023);江苏省教育科学规划重点课题(编号:B/2023/01/77)。

摘　　要：采用文献资料、逻辑分析等研究方法,从媒介技术和资本耦合视角,对数字媒介时代下健身直播秀传播的典型特征、衍生问题与发展路径进行了探析。研究发现:健身直播秀是媒介技术和资本共同加持下而形成的全民健身新方式,其传播的典型特征在形式上呈现出具身化和化身化使得“在场感”不断提升;在内容上呈现出趣味化和情感化使得“娱乐感”日趋明显;在效果上呈现出全民化和沉浸化使得“互动感”不断增强。同时,数字媒介时代健身直播秀传播也产生了身体缺场引发空间感与意义感渐失、技术麻痹造成大众思考判断力不断下降、资本逐利的本性日趋暴露等诸多衍生问题。基于此,提出了数字媒介时代下健身直播秀传播的发展路径:重拾交谈引领身体在场的空间感和意义感;保持独立思考引导正确的健身观和价值观;把关网络社交媒体领域确保健身直播良性发展。Using methods such as literature review and logical analysis,this study explores the typical characteristics,derivative issues,and development paths of fitness live streaming show communication in the digital media era from the perspective of media technology and capital coupling.Research has found that fitness live streaming shows are a new way of national fitness that has been formed with the joint support of media technology and capital.The typical characteristics of their dissemination are embodied and transformed in form,which continuously enhances the sense of presence;Presenting entertaining and emotional content makes the“sense of entertainment”increasingly evident;The popularization and immersion in the effect have continuously enhanced the sense of interaction.At the same time,the dissemination of fitness live shows in the digital media era has also led to various derivative problems,such as a lack of physical space causing a gradual loss of spatial and meaningful sense,technological paralysis causing a continuous decline in public thinking and judgment,and the increasingly exposed nature of capital pursuing profits.Based on this,the development path of fitness live streaming communication in the digital media era is proposed:to regain the sense of space and meaning that conversation leads to physical presence,maintain independent thinking to guide correct fitness concepts and values,and ensure the healthy development of fitness live streaming in the field of online social media.

关 键 词：数字媒介时代 健身直播秀 云健身 直播秀 身体仪式 

分 类 号：G80-05[文化科学—运动人体科学]