基于叙事传输理论的数字人文获奖项目叙事技巧研究与启示  

Research on Narrative Techniques and Implications in Digital Humanities Award-Winning Projects Based on the Narrative Transportation Theory

作　　者：王萍[1] 赵柯人 Wang Ping;Zhao Keren(School of Public Administration,Sichuan University,Chengdu,Sichuan 610065)

机构地区：[1]四川大学公共管理学院,四川成都610065

出　　处：《档案与建设》2025年第3期71-78,共8页Archives & Construction

基　　金：国家社会科学基金项目“藏彝走廊多民族村落文化交融记忆资源抢救性建设与活化利用研究”(项目编号:23BTQ050)阶段性研究成果。

摘　　要：叙事传输是一种从用户体验出发,通过特定叙事技巧改变用户态度的故事信息说服机制,对其科学合理运用可为数字人文项目提质增效。文章运用质性的案例分析和归纳法,以“数字人文奖”平台典型获奖项目为案例来源,从叙事质量、个人因素、情景因素三个维度搭建获奖项目叙事内容得以成功传输的分析框架,最终得出可供我国数字人文项目开发借鉴的叙事技巧,即守正创新,提高叙事质量;促进共鸣,贴合用户情感;开拓意境,雅正叙事情境。Narrative transportation is a persuasive mechanism of story information that alters users’attitudes through specific narrative techniques,starting from the user experience.The scientific and rational application of narrative transportation can enhance the quality and efficiency of digital humanities projects.Employing qualitative case analysis and induction,this study takes typical award-winning projects from the“Digital Humanities Awards”platform as case sources and establishes an analytical framework for the successful transmission of narrative content in these award-winning projects across three dimensions:narrative quality,personal factors,and situational factors.The findings offer narrative techniques for the development of digital humanities projects in China:adhering to fundamentals while innovating to improve narrative quality;fostering resonance to align with users’emotions;and expanding artistic conception to create elegant and proper narrative situations.

关 键 词：数字人文项目 叙事技巧 叙事传输理论 

分 类 号：G272[文化科学—档案学]