AIGC在广播电视领域的应用研究  

Research on the Application of AIGC in the Field of Radio and Television

作　　者：刘燚 LIU Yi(China Media Group,Beijing 100859,China)

机构地区：[1]中央广播电视总台,北京100859

出　　处：《电视技术》2025年第2期73-75,共3页Video Engineering

摘　　要：人工智能生成内容(Artificial Intelligence Generated Content,AIGC)通过智能化生成和优化数字内容,不仅提高了生产效率,还推动了内容创作的创新。对此,探讨AIGC在广播电视领域的具体应用,包括新闻报道、动画制作、综艺节目和广告创作,分析其在提升内容质量和创新方面的作用,为广播电视行业的未来发展提供深入的洞察和建议。By intelligently generating and optimizing digital content,Artificial Intelligence Generated Content(AIGC)not only improves production efficiency,but also promotes innovation in content creation.This paper aims to explore the specific applications of AIGC in the field of radio and television,including news reporting,animation production,variety shows and advertising creation,analyze its role in improving content quality and innovation,and provide in-depth insights and suggestions for the future development of the radio and television industry.

关 键 词：人工智能生成内容(AIGC) 广播电视 虚拟数字人 

分 类 号：TN948.13[电子电信—信号与信息处理]