新媒体技术在电视新闻制作和推广中的应用探讨  

Exploration of the Application of New Media Technology in Television News Production and Promotion

作　　者：田蕾 TIAN Lei(Qufu Integrated Media Center,Qufu 273100,China)

机构地区：[1]曲阜市融媒体中心,山东曲阜273100

出　　处：《电视技术》2025年第2期87-90,共4页Video Engineering

摘　　要：新媒体技术的快速发展推动了电视新闻制作与推广方式的转型和改革、迎合了新时代发展要求、创新了电视新闻制作模式、优化了电视新闻内容、拓展了电视新闻推广途径,对提升电视新闻节目收视率及提升电视新闻影响力有着重要帮助。探索新媒体技术在电视新闻制作与推广中的应用是当前电视新闻改革与创新的关键。基于此,概述新媒体技术的内涵,阐述电视新闻制作与推广中常用的新媒体技术类型,并探讨新媒体技术在电视新闻制作与推广中的具体应用策略。The rapid development of new media technology has promoted the transformation and reform of television news production and promotion methods,catered to the requirements of the new era,innovated the production mode of television news,optimized the content of television news,and expanded the promotion channels of television news,which has played an important role in improving the ratings of television news programs and enhancing the influence of television news.Exploring the application of new media technology in television news production and promotion is the key to current television news reform and innovation.Based on this,this article outlines the connotation of new media technology,elaborates on the commonly used types of new media technology in television news production and promotion,and explores specific application strategies of new media technology in television news production and promotion.

关 键 词：新媒体技术 电视新闻制作 推广途径 

分 类 号：TN948.13[电子电信—信号与信息处理]