体育产业与旅游产业融合发展:理论逻辑与实证测评  

Integration of Sports Industry and Tourism Industry:Theoretical Logic and Empirical Evaluation

作　　者：田小静 刘翔 杨卓[3] 黄浩[4] TIAN Xiaojing;LIU Xiang;YANG Zhuo;HUANG Hao(Dept.of PE,University of Science and Technology Beijing,Beijing 100083,China;School of Business,Fuzhou University of International Studies and Trade,Fuzhou 350202,China;Dept.of PE,Beijing City University,Beijing 101309,China;National Academy of Economic Strategy,Chinese Academy of Social Sciences,Tianjin 300191,China)

机构地区：[1]北京科技大学体育部,北京100083 [2]福州外语外贸学院商学院,福建福州350202 [3]北京城市学院体育教研室,北京101309 [4]中国社会科学院财经战略研究院,北京100000

出　　处：《天津体育学院学报》2025年第2期170-179,共10页Journal of Tianjin University of Sport

基　　金：国家社会科学基金项目(项目编号:16BJY090);教育部人文社会科学研究项目(项目编号:22YJCGJW012)。

摘　　要：体育旅游示范基地是我国培育体育新业态、新场景,激发体旅融合发展、推动体育产业高质量发展的重要实践。在阐释“体旅”产业融合发展理论逻辑基础上,构建体育产业与旅游产业融合发展的评价指标体系,并以5个体育旅游示范试点行政县为研究样本,基于其2018—2022年的时间序列数据,进行“体旅”产业融合发展的实证测评。体旅产业融合是以资产通用性、市场需求、技术创新和产业政策为动力因素,经过技术融合、业务融合和市场融合3个阶段,完成体育新经济形态,推动体育产业规模增长与创新发展,促进体育产业结构优化与资源配置,赋能体育产业高质量发展;影响示范县体旅融合发展的因素主要集中在产业基础层面;在研究时段内,5县体旅融合总体程度较低,协调度均处于0.2~0.6,处在濒临失调和勉强协调的发展状态;5个示范县虽在资源禀赋、发展模式上存在巨大差异,但“体旅”融合发展中存在的“木桶效应”主要源自体育产业发展滞后。资源要素配置不足、优势产业不突出、行业急功近利和体育旅游主体建构受阻是5个县体旅融合亟待解决的问题。以此为宏观引鉴,提出强化产业基础为抓手、以锻造区域优势产业与特色体旅品牌为切入点、以提升市场认知与需求为动力、以精准评价、融合标准为引领的体旅融合发展建议。Sports-tourism demonstration bases represent a crucial initiative in China to cultivate new formats and scenarios for sports,stimulate integrated sports-tourism development,and promote high-quality growth in the sports industry.This study elucidated the theoretical logic of sports-tourism(ST)industrial integration and constructs an evaluation index system for their convergence.Using time-series data(2018—2022)from five demonstration counties,we empirically assessed the ST integration level.ST industrial integration is driven by asset versatility,market demand,technological innovation,and industrial policies.It evolves through three phases—technological convergence,operational convergence,and market convergence—ultimately forming a new sports economy structure that enhances industrial scale,innovation,structural optimization,and resource allocation.County-level ST integration is predominantly influenced by foundational industrial conditions.During the study period,the overall integration degree remained low,coordination indices is 0.2~0.6,indicating borderline imbalance or minimal coordination.Despite disparities in resource endowments and development models,the“barrel effect”in ST integration primarily stems from lagging sports industry development.Critical challenges include insufficient resource allocation,unremarkable competitive industries,short-term profit-seeking behaviors,and constraints in stakeholder collaboration.To address these issues,we propose strategies centered on optimizing resource allocation,forging regional competitive advantages and distinctive ST brands,enhancing market awareness and demand,and establishing precision evaluation systems and integration standards.

关 键 词：示范基地 体旅融合 高质量发展 耦合协调度 

分 类 号：G80-05[文化科学—运动人体科学]