基于用户体验的新能源汽车用户满意度影响因素研究  

Research on the influencing factors of user satisfaction of new energy vehicles based on userexperience

作　　者：屠林 孙静春[1] Tu Lin;Sun Jingchun(School of Management,Xi'an Jiaotong University,Xi'an 710049,China)

机构地区：[1]西安交通大学管理学院,陕西西安710049

出　　处：《汽车知识》2025年第3期244-246,共3页AUTOMOTIVE KNOWLEDGE

摘　　要：随着新能源汽车品牌多样化和愈发激烈的市场竞争,用户满意度成为厂商及产品成功的关键。本文以在线评论文本数据为基础,基于相关理论及文献研究,使用扎根分析提炼新能源汽车用户体验的多维度,构建用户体验对用户满意度影响机制的理论模型;结合实证分析,对不同维度用户体验对满意度的影响以及用户感知的中介作用进行检验;最后分析研究结果,提出实践建议,以持续优化用户体验、提高用户满意度。With the diversification of new energy vehicle brands and increasingly fierce market competition,user satisfaction has become the key to the success of manufacturers and products.This paper takes online review text data as the basis,based on related theories and literature research,uses rooted analysis to refine the multi-dimensionality of user experience of new energy vehicles,constructs a theoretical model of the influence mechanism of user experience on user satisfaction,and combines with the empirical analysis to test the influence of different dimensions of user experience on satisfaction as well as the mediating role of user perception.Finally,we analyze the results of the study and put forward practical suggestions for the direction of continuously optimizing user experience and improving user satisfaction.

关 键 词：新能源汽车 用户体验 用户满意度 扎根分析 刺激-机体-反应理论 结构方程模型 

分 类 号：U469.7[机械工程—车辆工程]