促进淳安县茶文旅康融合发展的策略分析  

Strategic Analysis of Integrating Tea Culture,Tourism and Wellness Development in Chun’an County

作　　者：伍群群 李继 宿迷菊[2] 汪光军 王志岚[3] WU Qunqun;LI Ji;SU Miju;WANG Guangjun;WANG Zhilan(Chun’an Agricultural and Rural Bureau,Hangzhou 311700,China;Hangzhou Tea Research Institute,CHINA COOP,Hangzhou 310016,China;Hangzhou Academy of Agricultural Sciences,Hangzhou 310024,China)

机构地区：[1]淳安县农业农村局,浙江杭州311700 [2]中华全国供销合作总社杭州茶叶研究所,浙江杭州310016 [3]杭州市农业科学研究院,浙江杭州310024

出　　处：《中国茶叶加工》2025年第1期70-76,共7页China Tea Processing

基　　金：淳安县茶产业高质量发展三年行动计划。

摘　　要：文章系统梳理了淳安县茶文旅康融合发展的现状特征及制约因素,从资源深挖、业态创新、支撑强化三个维度提出协同发展路径。淳安县在文化底蕴深厚、旅游资源丰富、融合发展日盛等方面已形成优势,但存在资源开发不深、发展方式单一、发展支撑不足等关键制约。据此提出深度开发资源、构建“新模式+新业态”融合路径及强化支撑体系等策略组合。文章提出的“茶文旅康”四维联动模式对乡村振兴战略实施具有实践指导价值,也为县域特色产业融合路径创新提供了理论参照。This paper systematically examines the current characteristics and constraints of integrating tea culture,tourism and wellness development in Chun’an County.It puts forward a coordinated development approach based on three key dimensions:deep resource excavation,business model innovation and infrastructure enhancement.Chun’an County boasts a profound cultural heritage,abundant tourism resources,and a growing trend of integrated development.However,key constraints remain,including insufficient resource development,a singular development mode,and insufficient infrastructural support.Accordingly,this paper puts forward a strategic combination that includes deep resource development,the establishment of an integrated“new mode+new business format”pathway and the reinforcement of a supportive framework.The four-dimensional linkage model of‘tea,culture,tourism and health’proposed in this paper offers practical guidance for the implementation of rural revitalization strategy,and serves as a theoretical reference for the innovation in county-level industrial integration.

关 键 词：茶文旅康 融合发展 发展策略 

分 类 号：F590.3[经济管理—旅游管理] S571.1[经济管理—产业经济]