“机器他者”与“符号自我”:论智媒的交互主体性  

On the Intersubjectivity of Intelligent Media:A Semiotic Analysis of AI

作　　者：胡易容 Hu Yirong(of Literature and Journalism,Sichuan University;of ISMS Research Team,Sichuan University)

机构地区：[1]四川大学文学与新闻学院 [2]四川大学符号学-传媒学研究所

出　　处：《符号与传媒》2025年第1期19-34,共16页Signs & Media

基　　金：国家社科基金重大项目“中华文化经典符号谱系整理与数字人文传播研究”(项目编号:23&ZD212)的阶段性研究成果。

摘　　要：近以ChatGPT-4o为代表的聊天智能的快速迭代,智能人机交互中包含的主体性问题成为值得讨论重要话题。本文以六十年前麦克卢汉的论断——“有意识的计算机只是人的意识的延伸”为起点,结合人工智能史上符号主义、联结主义、行为主义等重要流派探讨人工智能在人机交互方面的演化发展,从符号交互主体建构的角度揭示了人工智能发展背后的理论依据与哲学基础,进而提出人工智能基于语言符号交互表现出的“拟主体性”其“人类意识镜像”本质。With the rapid advancement of conversational intelligence,exemplified by systems like ChatGPT-4,the issue of subjectivity in human-machine interaction has emerged as a critical topic.Drawing on McLuhan’s assertion from sixty years ago—“Conscious computers are merely extensions of human consciousness”—this paper traces the evolution of AI through key theoretical frameworks such as Symbolism,Connectionism,and Behaviorism.By examining these schools of thought,the paper uncovers the philosophical and theoretical foundations of AI development from the perspective of se,iotic interaction.It argues that AI demonstrates“pseudo-subjectivity”,functioning as a“mirror of human consciousness”that reflects,rather than truly embodies,subjectivity.

关 键 词：智能媒体 交互主体性 AI符号学 符号主义 拟主体性 

分 类 号：TP3[自动化与计算机技术—计算机科学与技术]