电商进村赋能乡村振兴研究——基于“电子商务进村示范县”的准自然实验  

Research on E-commerce Entering Rural Areas Empowering Rural Revitalization:A Quasi-Natural Experiment Based on the“National E-commerce Demonstration County”Initiative

作　　者：蒋三庚 成思思 庄严 JIANG Sangeng;CHENG Sisi;ZHUANG Yan

机构地区：[1]首都经贸大学金融学院,北京212000 [2]云南财经大学金融学院,昆明650221

出　　处：《经济问题探索》2025年第3期172-190,共19页Inquiry Into Economic Issues

摘　　要：数字乡村是乡村振兴的战略方向,乡村电子商务发展是数字乡村建设的重要内容。本文选用2011—2021年中国县域面板数据,基于“电子商务进农村综合示范县计划”,采用渐进双重差分法研究电子商务发展对县域乡村振兴的影响。研究发现:乡村电子商务发展显著提高了地区乡村振兴水平,这一结果在经历了一系列稳健性检验后依然成立。异质性分析发现,在我国的中部、东部、南部、长江经济带以及粮食主产区,电子商务对乡村振兴的促进作用更为明显。机制分析发现,电子商务的发展显著提升了地区普惠金融水平,促进了农业技术进步,进而提升了乡村振兴发展水平。基于数据驱动的迁移学习(Transfer Learning)的研究发现:政策的机制效应存在地区异质性的客观证据,并且两类机制效应随着时间推移都具备可持续性。The construction of digital villages is the strategic direction of rural revitalization,and the development of rural e-commerce is an important part of the construction of digital villages.In this paper,we select the panel data of Chinese counties from 2011 to 2021,and based on the“Comprehensive Demonstration County Programme for E-commerce in Rural Areas”,we adopt the progressive double-difference method to study the impact of e-commerce development on rural revitalization in counties.The study finds that the development of rural e-commerce significantly improves the level of regional rural revitalization,and this result still holds after a series of robustness tests.Heterogeneity analysis finds that the promotion of e-commerce on rural revitalization is more obvious in the central,eastern,southern,Yangtze River Economic Belt and the main grain producing areas of China.The mechanism analysis finds that the development of e-commerce significantly improves the level of regional financial inclusion,promotes the progress of food technology,and then enhances the development of rural revitalisation.Based on datadriven transfer learning,the study finds that there is objective evidence of regional heterogeneity in the mechanism effects of policies,and that both types of mechanism effects are sustainable over time.

关 键 词：电子商务发展 乡村振兴 区域发展差异 政策可持续性 

分 类 号：C924.24[社会学—人口学] X321[环境科学与工程—环境工程]