基于SWOT矩阵模型的传统能源企业转型策略分析  

Analysis of Transition Strategies for Traditional Energy Enterprises Based on the SWOT Matrix Model

作　　者：郭思佳 Guo Si-jia(China Petrochemical Sales Co.,Ltd.,Liaoning Shenyang Petroleum Branch,Shenyang 110031,Liaoning Province,China)

机构地区：[1]中国石化销售股份有限公司辽宁沈阳石油分公司,辽宁沈阳110031

出　　处：《科学与信息化》2025年第6期186-188,共3页Technology and Information

摘　　要：近几年,国内新能源车辆产销快速提升,传统成品油市场受到冲击,为寻求新的业务增长,实现高质量发展,传统能源企业转型升级迫在眉睫。本文基于SWOT分析方法,以中国石化为例,通过分析企业内部、外部因素,面临的机遇和挑战,形成SWOT分析矩阵,结合企业自身实际对传统能源企业未来发展策略提出建议。In recent years,the rapid growth in the production and sales of new energy vehicles in China has impacted the traditional refined oil market.To seek new business growth and achieve high-quality development,traditional energy enterprises urgently need to transform and upgrade.This paper uses the SWOT analysis method,taking Sinopec as an example,to analyze the internal and external factors,opportunities,and challenges faced by the enterprise.A SWOT analysis matrix is formed,and suggestions for the future development strategies of traditional energy enterprises are proposed based on the actual situation of the enterprise.

关 键 词：SWOT分析 能源企业 新能源 互联网经济 

分 类 号：F42[经济管理—产业经济]